A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

Cover may not be exactly as depicted

A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker

Used & Rare price

SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS.

Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes.

Delivered in 3-5 weeks

Format: Hardcover

Publisher: Wiley

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 1118536096

ISBN - 13: 9781118536094

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

From the Publisher

A guide to delivering a better user experience through A/B testing

A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate—the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don''t end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates.

In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing.

  • Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers
  • Details a roadmap for how to use A/B testing to personalize your customer''s web experience and a practical guide to start A/B testing today
  • Authors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use

Marketers and web professionals will become obsolete if they don''t embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

Used books: 3 more copies of this item are available

A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker Pete Koomen

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Wiley

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cd-rom or access codes. Customer service is our top priority!

$21.10

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 202 p. Contains: Illustrations, color, Tables, black & white, Figures.

$33.64

A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

by Pete Dan; Koomen Siroker

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Wiley

Seller Comments:

1118536096 Special order direct from the distributor.

$35.75

Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart