A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

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A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker

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Publisher: John Wiley & Sons

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ISBN - 10: 1118536096

ISBN - 13: 9781118536094

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From the Publisher

A guide to delivering a better user experience through A/B testing

A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate-the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don''t end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates.

In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing.

  • Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers
  • Details a roadmap for how to use A/B testing to personalize your customer''s web experience and a practical guide to start A/B testing today
  • Authors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use

Marketers and web professionals will become obsolete if they don''t embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

Used books: 11 more copies of this item are available

A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker Pete Koomen

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Publisher: Wiley

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$20.14

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker

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Format: Hard cover

Publisher: John Wiley & Sons

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100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Glued binding. Paper over boards. With dust jacket. 202 p. Contains: Illustrations, color, Tables, black & white, Figures.

$25.40

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

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100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Glued binding. Paper over boards. With dust jacket. 202 p. Contains: Illustrations, color, Tables, black & white, Figures.

$25.40

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker

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Condition:

Format: Hard cover

Publisher: John Wiley & Sons

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Glued binding. Paper over boards. With dust jacket. 202 p. Contains: Illustrations, color, Tables, black & white, Figures.

$30.92

A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

by Pete Dan; Koomen Siroker

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Format: Hardcover

Publisher: Wiley

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1118536096 Special order direct from the distributor.

$34.12

A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

A/B Testing: the Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker Pete Koomen

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Format: Hardcover

Publisher: John Wiley & Sons

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New copy In stock and despatched from the UK. NB: All orders from the USA and Canada have to be sent via the Alibris depot in the UK and are then sent to the customer by Alibris in the USA. Until the book is received in the USA Alibris warehouse your order will show as Pending. Expected delivery dates are contained in the Help section of this site and in the confirmation email.

$34.49

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

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Glued binding. Paper over boards. With dust jacket. 202 p. Contains: Illustrations, color, Tables, black & white, Figures.

$35.55

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

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Glued binding. Paper over boards. With dust jacket. 202 p. Contains: Illustrations, color, Tables, black & white, Figures.

$40.18

A/B Testing

A/B Testing

by Pete Dan; Koomen Siroker

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Publisher: John Wiley & Sons

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2013. 1st Edition. Hardcover......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$44.17

A / B Testing

A / B Testing

by Cara Pete/ Harshman Dan/ Koomen Siroker

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Format: HARDCOVER

Publisher: John Wiley & Sons Inc

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BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$44.44

A/B Testing

A/B Testing

by Pete Koomen Dan Siroker

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Format: HARDBACK

Publisher: John Wiley & Sons

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pp. 144.

$45.65

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