Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

by Arthur Asa Berger

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The following ISBNs are associated with this title:

ISBN - 10: 0742554430

ISBN - 13: 9780742554436

Seller Comments:

Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!

From the Publisher

Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing_and comes complete with updated ads and Berger''s signature drawings. Whether new to Berger''s lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

Used books: 3 more copies of this item are available

Ads, Fads, and Consumer Culture: Advertising

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

by Arthur Asa Berger

Delivered in 3-5 weeks

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Seller Comments:

Brand New!

$108.72

Ads, Fads, and Consumer Culture: Advertising

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

by Arthur Asa Berger

Delivered in 3-5 weeks

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Format: Hard cover

Publisher: Rowman & Littlefield Publishers

Seller Comments:

Glued binding. Paper over boards. 217 p. Contains: Illustrations.

$117.22

Ads, Fads, and Consumer Culture: Advertising

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

by Arthur Asa Berger

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: Rowman & Littlefield Publishers

Seller Comments:

Glued binding. Paper over boards. 217 p. Contains: Illustrations, black & white.

$117.32

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