Advertising: New Techniques for Visual Seduction

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Advertising: New Techniques for Visual Seduction

by Uwe Stoklossa

Used & Rare price

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Availability: Ships within 1 week

Format: Hardcover

Publisher: Thames & Hudson

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 0500513406

ISBN - 13: 9780500513408

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

From the Publisher

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again. The second look is the key to a successful piece of communication, and images that elicit that reaction are an indispensable trick of the advertising trade. Uwe Stoklossa knows the secrets behind that second glance. He shares the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It' s a source of ideas and inspiration for anyone involved in advertising or the business of communication.

Used books: 2 more copies of this item are available

Advertising

Advertising

by Uwe Stoklossa

Availability: Ships within 1 week

Condition:

Format: HARDBACK

Publisher: Thames & Hudson

Seller Comments:

pp. 272.

$93.75

Advertising: New Techniques for Visual Seduction

Advertising: New Techniques for Visual Seduction

by Uwe Stoklossa

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Thames & Hudson

Seller Comments:

0500513406 THAMES HUDSON (39249) Weight: 1910g. / 4.21lbs Great Customer Service!

$176.86

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