All Consumers Are Not Created Equal

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All Consumers Are Not Created Equal

by Garth Hallberg

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Format: Hardcover

Publisher: Wiley

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 0471120049

ISBN - 13: 9780471120049

Seller Comments:

VG/VG, Mild wear to Dust Jacket. Pages clean with tight binding.

From the Publisher

A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.

Used books: 8 more copies of this item are available

All Consumers Are Not Created Equal: the Differential Marketing Strategy for Brand Loyalty and Profits

All Consumers Are Not Created Equal: the Differential Marketing Strategy for Brand Loyalty and Profits

by Garth Hallberg

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Condition:

Format: Hardcover

Publisher: Wiley

Seller Comments:

0471120049 We value your satisfaction and our feedback. Thanks W12F.

$7.92

All Consumers Are Not Created Equal: the Differential Marketing Strategy for Brand Loyalty and Profits

All Consumers Are Not Created Equal: the Differential Marketing Strategy for Brand Loyalty and Profits

by Garth Hallberg

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Condition:

Format: Hardcover

Publisher: Wiley

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$9.14

All Consumers Are Not Created Equal: the Differential Marketing Strategy for Brand Loyalty and Profits

All Consumers Are Not Created Equal: the Differential Marketing Strategy for Brand Loyalty and Profits

by Garth Hallberg

Availability: Ships within 1 week

Condition:

Format: Hard Cover

Publisher: John Wiley & Sons Inc

Seller Comments:

8vo-over 7¾"-9¾" tall. "All consumers are NOT created equal. Some are vastly more profitable than others, and the marketers who succeed in an increasingly brand-hostile and technology-driven enviornment will be those who know how to capitalize on the difference. Differential Marketing is a revolutionary new approach that separates the golden eggs from the goose eggs. It uses cutting-edge but practical technology and practices to build old-fashioned profits-by communicating with the brand's most valued customers." This book has 320 pages and is illustrated.

$13.82

All Consumers Are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

All Consumers Are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

by Garth Hallberg

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: John Wiley & Sons

Seller Comments:

This book has been previously used but is in good, tight condition. The book does not show much wear and is clean with no damage to the pages. There may be some slight markings on the cover. Remember, we have a money back guarantee on all our books.

$16.86

All Consumers Are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

All Consumers Are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

by Garth Hallberg

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: John Wiley & Sons

Seller Comments:

This book has been previously used but is in good, tight condition. The book does not show much wear and is clean with no damage to the pages. There may be some slight markings on the cover. Remember, we have a money back guarantee on all our books.

$16.87

All Consumers Are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

All Consumers Are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

by Garth Hallberg

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: John Wiley & Sons

Seller Comments:

**SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!

$16.96

All Consumers Are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

All Consumers Are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits

by Garth Hallberg

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: John Wiley & Sons

Seller Comments:

This book is in good condition. All pages are intact, there are no tears to the book and the book is nice and clean. The pages might be slightly dog eared through previous use and textbooks might have a small amount of highlighting but nothing which will obstruct getting the maximum out of the book. Customers are protected by 100% refund guarantee if they are not happy.

$25.18

All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits

All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits

by Garth Hallberg

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

Seller Comments:

Sewn binding. Cloth over boards. 336 p. Contains: Illustrations. Audience: General/trade.

$57.10

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