Analyzing and Reporting Focus Group Results

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Analyzing and Reporting Focus Group Results

by Richard A. Krueger

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Format: Trade paperback

Publisher: Sage Publications (CA)

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The following ISBNs are associated with this title:

ISBN - 10: 0761908161

ISBN - 13: 9780761908166

Seller Comments:

Trade paperback (US). Glued binding. 160 p. Focus Group Kit, 6.

From the Publisher

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

Used books: 2 more copies of this item are available

Analyzing and Reporting Focus Group Results

Analyzing and Reporting Focus Group Results

by Richard A. Krueger

Availability: Ships within 1 week

Condition:

Format: PF

Publisher: Sage Publications

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$87.82

Analyzing and Reporting Focus Group Results (Focus Group Kit)

Analyzing and Reporting Focus Group Results (Focus Group Kit)

by Richard A. Krueger

Availability: Ships within 1 week

Condition:

Format: PAPERBACK

Publisher: SAGE Publications, Inc

Seller Comments:

0761908161 Special order direct from the distributor.

$89.44

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