Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

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Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

by Patricia J. Parsons

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Availability: Ships within 1 week

Format: Hard cover

Publisher: University of Toronto Press

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 1442647213

ISBN - 13: 9781442647213

Seller Comments:

Sewn binding. Cloth over boards. With dust jacket. 216 p.

From the Publisher

The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.

In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.

Used books: 2 more copies of this item are available

Beyond Persuasion

Beyond Persuasion

by Patricia J. Parsons

Availability: Ships within 1 week

Condition:

Format: HARDBACK

Publisher: Guidance Centre, University of Toronto, Faculty of Education

Seller Comments:

pp. 216.

$180.02

Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

by Patricia J. Parsons

Availability: Ships within 1 week

Condition:

Format:

Publisher:

Seller Comments:

2013. 2nd Edition. Hardcover......We ship daily from our warehouse.

$199.04

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