Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds: a Brandgym Workout

Cover may not be exactly as depicted

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds: a Brandgym Workout

by Dave Taylor

Used & Rare price

SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS.

Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes.

Delivered in 3-5 weeks

Format: Hardcover

Publisher: Wiley

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 0470862114

ISBN - 13: 9780470862117

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

From the Publisher

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.

Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.

Used books: 5 more copies of this item are available

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by David Taylor

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: John Wiley & Sons

Seller Comments:

***SIMPLY BRIT*** We have dispatched from our UK warehouse books of good condition to over 1 million satisfied customers worldwide. We are committed to providing you with a reliable and efficient service at all times.

$17.64

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by David Taylor

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: John Wiley & Sons

Seller Comments:

This book is in good condition. All pages are intact, there are no tears to the book and the book is nice and clean. The pages might be slightly dog eared through previous use and textbooks might have a small amount of highlighting but nothing which will obstruct getting the maximum out of the book. Customers are protected by 100% refund guarantee if they are not happy.

$17.68

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds: a Brandgym Workout

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds: a Brandgym Workout

by David Taylor

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Wiley

Seller Comments:

Expedited shipping is available for this item!

$22.28

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by David Taylor

Delivered in 3-5 weeks

Condition:

Format: Hardcover with Dustjacket

Publisher: John Wiley & Sons Inc

Seller Comments:

Unclipped Dustjacket. 8vo. 162 pp.

$33.16

Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds

Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds

by David Taylor

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 162 p. Contains: Illustrations.

$54.59

Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart