The American corporation--deaf and blind to the world around
it--needs a new professional. It needs a Chief Culture Officer.
Grant McCracken, an anthropologist who now trains some of the
world''s biggest companies and consulting firms, argues that the
CCO would keep a finger on the pulse of contemporary cultural
trends while developing a systematic understanding of the deep
waves of culture in America and the world. The CCO would be the
corporation''s eyes and ears, allowing it to detect coming changes,
even when they exist only as the weakest of signals.
Trenchantly on point and bursting with insight and character,
Chief Culture Officer is sure to expand your horizons--and