Cim Coursebook 08/09 Strategic Marketing Decisions

Cover may not be exactly as depicted

Cim Coursebook 08/09 Strategic Marketing Decisions

by Isobel Doole

Used & Rare price

SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS.

Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes.

Availability: Ships within 1 week

Format: Paperback

Publisher: Routledge

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 0750689722

ISBN - 13: 9780750689724

Seller Comments:

Book New and in stock. 7/22/2008.

From the Publisher

''Butterworth-Heinemann''s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.''
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing

''Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.''
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates

Butterworth-Heinemann''s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.

Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

•The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
•Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
•Past examination papers and examiners'' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
•Extensive online materials support students and tutors at every stage.

Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.

INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk

Used books: 1 more copy of this item is available

Cim Coursebook 08/09 Strategic Marketing Decisions. Routledge. 2008

Cim Coursebook 08/09 Strategic Marketing Decisions. Routledge. 2008

by Robin Isobel; Lowe Doole

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: Routledge

Seller Comments:

This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 15 working days.

$69.88

Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart