Communication Consultants in Political Campaigns: Ballot Box Warriors

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Communication Consultants in Political Campaigns: Ballot Box Warriors

by Robert V. Friedenberg

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Format: Paperback

Publisher: Praeger Publishers, Inc.; Books That Matter

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The following ISBNs are associated with this title:

ISBN - 10: 027595207X

ISBN - 13: 9780275952075

Seller Comments:

8vo-over 7¾"-9¾" tall. xii, 221 pp., bib. notes, index; 24 cm. Tight, clean copy.

From the Publisher

We will never know the precise identity of America''s first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, sophisticated polling, focus groups, and other means of communication can be put to partisan use. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.

Used books: 7 more copies of this item are available

Communication Consultants in Political Campaigns: Ballot Box Warriors (Praeger Series in Political Communication)

Communication Consultants in Political Campaigns: Ballot Box Warriors (Praeger Series in Political Communication)

by Robert V. Friedenberg

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Praeger Publishers

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$19.26

Communication Consultants in Political Campaigns: Ballot Box Warriors (Praeger Series in Political Communication)

Communication Consultants in Political Campaigns: Ballot Box Warriors (Praeger Series in Political Communication)

by Robert V. Friedenberg

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Praeger

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Expedited shipping is available for this item!

$24.00

Communication Consultants in Political Campaigns: Ballot Box Warriors (Praeger Series in Political Communication)

Communication Consultants in Political Campaigns: Ballot Box Warriors (Praeger Series in Political Communication)

by Robert V. Friedenberg

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Condition:

Format: Paperback

Publisher: Praeger

Seller Comments:

Expedited shipping is available for this item!

$24.00

Communication Consultants in Political Campaigns: Ballot Box Warriors (Praeger Series in Political Communication)

Communication Consultants in Political Campaigns: Ballot Box Warriors (Praeger Series in Political Communication)

by Robert V. Friedenberg

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Praeger

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Expedited shipping is available for this item!

$26.90

Communication Consultants in Political Campaigns: Ballot Box Warriors (Praeger Series in Political Communication)

Communication Consultants in Political Campaigns: Ballot Box Warriors (Praeger Series in Political Communication)

by Robert V. Friedenberg

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Praeger

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Expedited shipping is available for this item!

$26.90

Communication Consultants in Political Campaigns: Ballot Box Warriors

Communication Consultants in Political Campaigns: Ballot Box Warriors

by Robert V. Friedenberg

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Condition:

Format: Softcover

Publisher: Praeger Pub Text

Seller Comments:

All the pages appear to be clean, and white. Light shelf and corner wear. Binding is in good condition. Light creasing to the front cover, back cover has a major crease at the bottom. Size: 9.3 in x 6.3 in x 0.8 in. 214 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Sociology & Culture; ISBN: 027595207X. ISBN/EAN: 9780275952075. Inventory No: 1561003924.

$36.72

Communication Consultants in Political Campaigns: Ballot Box Warriors

Communication Consultants in Political Campaigns: Ballot Box Warriors

by Robert V Friedenberg

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Format: Trade paperback

Publisher: Praeger

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Trade paperback (US). Glued binding. 240 p. Praeger Series in Political Communication (Paperback).

$49.24

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