Contagious: Why Things Catch on

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Contagious: Why Things Catch on

by Jonah Berger

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Format: Hardcover

Publisher: Simon & Schuster

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The following ISBNs are associated with this title:

ISBN - 10: 1451686579

ISBN - 13: 9781451686579

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

From the Publisher

New York Times bestseller

What makes things popular?

If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread-for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Used books: 27 more copies of this item are available

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Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$14.03

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

$15.74

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Customer service is our top priority!

$15.74

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Customer service is our top priority!

$15.74

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$15.74

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

$15.74

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$15.74

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$15.74

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$15.74

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

$16.18

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$19.05

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

$19.05

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$19.05

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$19.05

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$19.05

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format:

Publisher: Simon & Schuster

Seller Comments:

[ No Hassle 30 Day Returns ] [ Edition: reprint ] Publisher: Simon & Schuster Pub Date: 3/5/2013 Binding: Hardcover Pages: 256.

$19.09

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format:

Publisher: Simon & Schuster

Seller Comments:

[ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: reprint ] Publisher: Simon & Schuster Pub Date: 3/5/2013 Binding: Hardcover Pages: 256.

$19.09

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format:

Publisher: Simon & Schuster

Seller Comments:

[ No Hassle 30 Day Returns ] [ Edition: reprint ] Publisher: Simon & Schuster Pub Date: 3/5/2013 Binding: Hardcover Pages: 256.

$19.09

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format:

Publisher: Simon & Schuster

Seller Comments:

May NOT include supplemental materials such as CDs and access codes. May include some highlighting or writing.

$19.35

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Simon & Schuster

Seller Comments:

100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Sewn binding. Cloth over boards. With dust jacket. 244 p.

$25.44

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