Contagious: Why Things Catch on

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Contagious: Why Things Catch on

by Jonah Berger

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Delivered in 3-5 weeks

Format: Hardcover

Publisher: Simon & Schuster

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The following ISBNs are associated with this title:

ISBN - 10: 1451686579

ISBN - 13: 9781451686579

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From the Publisher

New York Times bestseller and winner of the 2014 Berry-AMA Book Prize

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Used books: 36 more copies of this item are available

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Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

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1451686579 SHIPS WITHIN 24 HOURS! ! (SAME BUSINESS DAY) GREAT BOOK! !

$9.22

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

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1451686579 SHIPS WITHIN 24 HOURS! ! (SAME BUSINESS DAY) GREAT BOOK! !

$9.22

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

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Format: Hardcover

Publisher: Simon & Schuster

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New, unread, and unused.

$9.26

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

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Format: Hardcover

Publisher: Simon & Schuster

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Used Like New, no missing pages, no damage to binding, may have a remainder mark.

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Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$10.72

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$10.72

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$10.72

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$10.94

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

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1451686579 9781451686579.

$10.96

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$12.45

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$12.45

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cd-om or access codes. Customer service is our top priority!

$14.18

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cd-om or access codes. Customer service is our top priority!

$14.70

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$14.70

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$14.70

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

$15.33

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

$16.49

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$16.49

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$16.49

Contagious: Why Things Catch on

Contagious: Why Things Catch on

by Jonah Berger

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Simon & Schuster

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$16.49

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