Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

by Ann Handley

Used & Rare price

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Availability: Ships within 1 week

Format: Paperback

Publisher: John Wiley & Sons Inc

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 1118232607

ISBN - 13: 9781118232606

Seller Comments:

320 p. New Rules Social Media Series.. Illustrations. Intended for professional and scholarly audience.

From the Publisher

The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Understand why you are generating content-getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Boost your online presence and engage with customers and prospects like never before with Content Rules.

Used books: 2 more copies of this item are available

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

by Ann Handley

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: John Wiley & Sons Inc

Seller Comments:

320 p. New Rules Social Media Series.. Illustrations. Intended for professional and scholarly audience.

$33.51

Content Rules

Content Rules

by C. C. Ann; Chapman Handley

Availability: Ships within 1 week

Condition:

Format:

Publisher: John Wiley & Sons Inc

Seller Comments:

2012. Revised and Updated Edition. Paperback......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$36.50

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