Creating Corporate Reputations

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Creating Corporate Reputations

by Grahame Dowling

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Publisher: Oxford University Press, USA

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The following ISBNs are associated with this title:

ISBN - 10: 0199252203

ISBN - 13: 9780199252206

Seller Comments:

Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!

From the Publisher

Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporations'' desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company''s desired reputation.

Used books: 6 more copies of this item are available

Creating Corporate Reputations

Creating Corporate Reputations

by Grahame Dowling

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Condition:

Format: Paperback

Publisher: Oxford University Press

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cd-rom or access codes. Customer service is our top priority!

$11.16

Creating Corporate Reputations: Identity, Image, and Performance

Creating Corporate Reputations: Identity, Image, and Performance

by Grahame Dowling

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Condition:

Format: Paperback

Publisher: OUP Oxford

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Ships from the UK within 24 hours.

$28.34

Creating Corporate Reputations: Identity, Image, and Performance

Creating Corporate Reputations: Identity, Image, and Performance

by Grahame Dowling

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Oxford University Press, USA

Seller Comments:

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Trade paperback (US). Glued binding. 320 p. Contains: Illustrations, black & white.

$37.96

Creating Corporate Reputations: Identity, Image, and Performance

Creating Corporate Reputations: Identity, Image, and Performance

by Grahame Dowling

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Oxford University Press, USA

Seller Comments:

Trade paperback (US). Glued binding. 320 p. Contains: Illustrations, black & white.

$86.75

Creating Corporate Reputations: Identity, Image, and Performance

Creating Corporate Reputations: Identity, Image, and Performance

by Grahame Dowling

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: OUP Oxford

Seller Comments:

Book New and in stock. 6/13/2002.

$108.15

Creating Corporate Reputations

Creating Corporate Reputations

by Dowling Grahame

Availability: Ships within 1 week

Condition:

Format: PB

Publisher: Oxford University Press

$111.53

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