Crystallizing Public Opinion

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Crystallizing Public Opinion

by Edward Bernays

Used & Rare price

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Delivered in 3-5 weeks

Format: Paperback

Publisher: Ig Publishing

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The following ISBNs are associated with this title:

ISBN - 10: 193543926X

ISBN - 13: 9781935439264

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

From the Publisher

A seminal work on how public opinion is created and shaped, Edward Bernays''s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client''s interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body." The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

Used books: 4 more copies of this item are available

Crystallizing Public Opinion

Crystallizing Public Opinion

by Edward Bernays

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Ig Publishing

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$14.83

Crystallizing Public Opinion

Crystallizing Public Opinion

by Edward L Bernays

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Format: Trade paperback

Publisher: Ig Publishing

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Trade paperback (US). Glued binding. 204 p.

$20.15

Crystallizing Public Opinion

Crystallizing Public Opinion

by Stuart Edward L. / Ewen Bernays

Delivered in 3-5 weeks

Condition:

Format: PAPERBACK

Publisher: Ig Publishing

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$32.44

Crystallizing Public Opinion

Crystallizing Public Opinion

by Edward L. Bernays

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Ig Publishing

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$33.35

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