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From the Publisher
The DNA of business has changed. Forever. You can blame technology,
smartphones, social media, online shopping and everything else, but
nothingchanges this reality: we are in a moment of business
So, what are you going to do about it?
Mitch Joel, one of the world''s leading experts in new media, warns
that the time has come to CTRL ALT DELETE. To reboot and to start
re-building your business model. If you don''t, Joel warns, not
only will your company begin to slide backwards, but you may find
yourself unemployable within five years.
That''s a very strong warning, but in his new book, CTRL ALT
DELETE, Joel explains the convergence of five key movements that
have changed business forever. The movements have already taken
place, but few businesses have acted on them. He outlines what you
need to know to adapt right now. He also points to the seven
triggers that will help you take advantage of these game-changing
factors to keep you employable as this new world of business
Along the way, Joel introduces his novel concept of "squiggle"
which explains how you can learn to adapt your personal approach to
your career, as new technology becomes the norm.
In short, this is not a book about "change management" but rather a
book about "changing both you AND your business model."