Developing the Public Relations Campaign (3rd Edition)

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Developing the Public Relations Campaign (3rd Edition)

by Randy Bobbitt

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The following ISBNs are associated with this title:

ISBN - 10: 0205066720

ISBN - 13: 9780205066728

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0205066720 Acceptable Condition-Book may have excessive writing or highlighting May contain some highlighting, underlining, general markings. Will NOT include CDs, access codes or any other material originally provided. -Usually ships within 1-2 business days. All USA orders shipped via USPS with delivery confirmation, please allow 4-14 business days for delivery. USPS does not provide delivery confirmation for APO/FPO addresses or addresses outside of the 50 US states. No guarantee on products that contain supplements and some products may include highlighting and writing. We are dedicated to 100% customer satisfaction.

From the Publisher

A practical, easy-to-follow approach to public relations

 

Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

 

This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

 

Learning Goals

Upon completing this book, readers will be able to:  

  • Develop their own public relations campaigns
  • Apply public relations skills to the real world
  • Understand how to apply communication theories to public relations

Used books: 22 more copies of this item are available

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Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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Format: PAPERBACK

Publisher: Pearson

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0205066720 Acceptable Condition-Book may have excessive writing or highlighting May contain some highlighting, underlining, general markings. Will NOT include CDs, access codes or any other material originally provided. -Usually ships within 1-2 business days. All USA orders shipped via USPS with delivery confirmation, please allow 4-14 business days for delivery. USPS does not provide delivery confirmation for APO/FPO addresses or addresses outside of the 50 US states. No guarantee on products that contain supplements and some products may include highlighting and writing. We are dedicated to 100% customer satisfaction.

$82.52

Developing Public Relations Campaign

Developing Public Relations Campaign

by Bobbitt

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Publisher: PEARSON

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Ships same day or next business day! Expedited shipping available. Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.

$92.03

Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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0205066720 Practically New! -Very Good! May NOT contain supplemental materials such as CD's, info-trac, access codes, etc...May contain bookstore stickers. Satisfaction Guaranteed! Choose Expedited Shipping for fastest delivery! Free USPS Tracking Number.

$95.13

Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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Lightly used. Inside looks clean. Ships same day or next business day. Free USPS Tracking Number. Excellent Customer Service. Ships from TN.

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Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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Format: Paperback

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Lightly used. Inside looks clean. Ships same day or next business day. Free USPS Tracking Number. Excellent Customer Service. Ships from TN.

$100.56

Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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Format: Paperback

Publisher: Pearson

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Book in "Acceptable" condition. Will show clear signs of use with water damage/staining and worn covers and/or pages. May include highlighting or writing. 2nd day shipping offered. Ships same or next day! ! ! Used books may not contain supplements such as access codes or CD's. We have the best customer service online! BOMB BOOKS-Get Bombed! This is the U.S. student edition as pictured.

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Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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Format: Paperback

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Awesome Text For the Price! ! ! This text is totally clean with no writing at all! ! !

$104.58

Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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Brand New Text! ! ! Never Been Used! ! ! This text is totally clean with no writing at all! ! !

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Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Randy Bobbitt Ruth Sullivan

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$107.71

Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Sullivan Randy Bobbitt

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May NOT include supplemental materials such as CDs and access codes. May include some highlighting or writing.

$107.92

Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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Format: Paperback

Publisher: Pearson

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Book in 'Very Good' Condition has been well cared for, will show light signs of use. This book will NOT contain writing &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CDs, etc. We have the best customer service online! BOMB BOOKS-Get Bombed! This is the U.S. student edition as pictured.

$113.46

Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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Format: Paperback

Publisher: Pearson

Seller Comments:

Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CDs, etc. We have the best customer service online! BOMB BOOKS-Get Bombed! This is the U.S. student edition as pictured.

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Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Bobbitt / Sullivan

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Publisher: Pearson

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New Original US Edition, We Ship to PO BOX Address also. EXPEDITED shipping option available for certian weight packets only.

$123.95

Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Randall W. Bobbitt

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TEXT ONLY. NO ACCESS CODE. Used texts with varying degrees of highlighting and wear. Email for details. Could be a former library book.

$126.00

Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Sullivan Randy Bobbitt

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Some shelf wear, book only.

$135.80

Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Bobbittruth Randy Bobbittruth Randy

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Publisher: Pearson Education

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pp. 288.

$141.00

Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Randall W. Bobbitt

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Format: Paperback

Publisher: Pearson

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288 p. Black & white halftones, figures. Intended for professional and scholarly audience.

$151.47

Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Pearson

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Format: other

Publisher: Pearson

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BRAND NEW! ONLY Expedited orders are shipped with tracking number! *WE DO NOT SHIP TO PO BOX* Please allow up to 14 days delivery for order with standard shipping. SHIPPED FROM MULTIPLE LOCATIONS.

$154.79

Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Randall W. Bobbitt

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Format: Paperback

Publisher: Pearson

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288 p. Illustrations. Intended for professional and scholarly audience.

$161.10

Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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Format: PAPERBACK

Publisher: Pearson

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0205066720 New Book delivered within 7 to 14 Days.100% customer satisfaction is our priority.

$175.86

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