Developing the Public Relations Campaign (3rd Edition)

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Developing the Public Relations Campaign (3rd Edition)

by Randy Bobbitt

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The following ISBNs are associated with this title:

ISBN - 10: 0205066720

ISBN - 13: 9780205066728

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From the Publisher

A practical, easy-to-follow approach to public relations

 

Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

 

This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

 

Learning Goals

Upon completing this book, readers will be able to:  

  • Develop their own public relations campaigns
  • Apply public relations skills to the real world
  • Understand how to apply communication theories to public relations

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Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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Brand New Text! ! ! Never Been Used! ! ! This text is totally clean with no writing at all! ! !

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Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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Awesome Text For the Price! ! ! This text is totally clean with no writing at all! ! !

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Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Randall W. Bobbitt

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100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. 288 p. Black & white halftones, figures. Intended for professional and scholarly audience.

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Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Randall W. Bobbitt

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Format: Paperback

Publisher: Pearson

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100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. 288 p. Black & white halftones, figures. Intended for professional and scholarly audience.

$128.04

Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Randall W. Bobbitt

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Format: Paperback

Publisher: Pearson

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288 p. Black & white halftones, figures. Intended for professional and scholarly audience.

$136.42

Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Bobbittruth Randy Bobbittruth Randy

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pp. 288.

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Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Randall W. Bobbitt

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TEXT ONLY. NO ACCESS CODE. Used texts with varying degrees of highlighting and wear. Email for details. Could be a former library book.

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Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Randy Bobbitt Ruth Sullivan

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[ No Hassle 30 Day Returns ] [ Edition: Third ] Publisher: Pearson Pub Date: 1/2/2013 Binding: Paperback Pages: 288.

$151.14

Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Randall W. Bobbitt

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Format: Paperback

Publisher: Pearson

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288 p. Black & white halftones, figures. Intended for professional and scholarly audience.

$151.47

Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Randall W. Bobbitt

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Format: Paperback

Publisher: Pearson

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288 p. Black & white halftones, figures. Intended for professional and scholarly audience.

$161.10

Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Randy Bobbitt Ruth Sullivan

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Publisher: Pearson

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[ No Hassle 30 Day Returns ] [ Edition: Third ] Publisher: Pearson Pub Date: 1/2/2013 Binding: Paperback Pages: 288.

$167.70

Developing the Public Relations Campaign (3rd Edition)

Developing the Public Relations Campaign (3rd Edition)

by Ruth Randy; Sullivan Bobbitt

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0205066720 Special order direct from the distributor.

$176.63

Developing the Public Relations Campaign

Developing the Public Relations Campaign

by Ruth Randy; Sullivan Bobbitt

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Publisher: Pearson

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2013. 3rd Edition. Paperback......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$177.11

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