Developing the Public Relations Campaign: a Team-Based Approach

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Developing the Public Relations Campaign: a Team-Based Approach

by Randy Bobbitt

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Format: Softcover

Publisher: Allyn & Bacon

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The following ISBNs are associated with this title:

ISBN - 10: 0205359248

ISBN - 13: 9780205359240

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This copy appears to be in nearly new condition. Free State Books. Never settle for less.

From the Publisher

Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process—the PIE chart— that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.

Used books: 5 more copies of this item are available

Developing the Public Relations Campaign: a Team-Based Approach

Developing the Public Relations Campaign: a Team-Based Approach

by Ruth Randy; Sullivan Bobbitt

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Condition:

Format: Softcover

Publisher: Allyn & Bacon

Seller Comments:

This book has a light amount of wear to the pages, cover and binding. Blue Cloud Books-Hot deals from the land of the sun.

$5.82

Developing the Public Relations Campaign: a Team-Based Approach

Developing the Public Relations Campaign: a Team-Based Approach

by Randy Bobbitt Ruth Sullivan

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Condition:

Format:

Publisher: Allyn & Bacon

Seller Comments:

[ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: Reprint ] Publisher: Allyn & Bacon Pub Date: 6/12/2004 Binding: Paperback Pages: 304.

$5.82

Developing the Public Relations Campaign: a Team-Based Approach

Developing the Public Relations Campaign: a Team-Based Approach

by Ruth Sullivan Randy Bobbitt

Availability: Ships within 1 week

Condition:

Format:

Publisher: Allyn & Bacon

Seller Comments:

Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!

$5.82

Developing the Public Relations Campaign: a Team-Based Approach

Developing the Public Relations Campaign: a Team-Based Approach

by Ruth Randy; Sullivan Bobbitt

Availability: Ships within 1 week

Condition:

Format: PAPERBACK

Publisher: Allyn & Bacon

Seller Comments:

0205359248 NEW BOOK! FAST SHIPPING! ! ! GREAT CUSTOMER SERVICE! ! ! ENERGETIC TEAM! ! ! B2B.

$30.08

Developing the Public Relations Campaign: a Team-Based Approach

Developing the Public Relations Campaign: a Team-Based Approach

by Randy Bobbitt

Availability: Ships within 1 week

Condition:

Format: Softcover

Publisher: Pearson

Seller Comments:

Light shelf and corner wear. Text appears clean. Binding is Very Good. Looks Nice. 284 pages. Quantity Available: 1. Shipped Weight: Under 500 grams. Category: Public Relations; ISBN: 0205359248. ISBN/EAN: 9780205359240. Inventory No: 1561000393.

$58.75

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