Developing the Public Relations Campaign: a Team-Based Approach

Cover may not be exactly as depicted

Developing the Public Relations Campaign: a Team-Based Approach

by Randy Bobbitt

Used & Rare price

SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS.

Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes.

Availability: Ships within 1 week

Publisher: Allyn & Bacon

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 0205359248

ISBN - 13: 9780205359240

Seller Comments:

[ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: Reprint ] Publisher: Allyn & Bacon Pub Date: 6/12/2004 Binding: Paperback Pages: 304.

From the Publisher

Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process—the PIE chart— that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.

Used books: 1 more copy of this item is available

Developing the Public Relations Campaign: a Team-Based Approach

Developing the Public Relations Campaign: a Team-Based Approach

by Randy Bobbitt

Availability: Ships within 1 week

Condition:

Format: Softcover

Publisher: Pearson

Seller Comments:

Light shelf and corner wear. Text appears clean. Binding is Very Good. Looks Nice. 284 pages. Quantity Available: 1. Shipped Weight: Under 500 grams. Category: Public Relations; ISBN: 0205359248. ISBN/EAN: 9780205359240. Inventory No: 1561000393.

$58.75

Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart