Pucci''s vision and legacy
Emilio Pucci (1914-1992) had a passion for
women, a visionary sense of style, and an eye for color and design.
With these talents he created a fashion house unlike any
other. By the early ''50s his boutique on the isle of
Capri was catering to wealthy sophisticates, heiresses and movie
stars buying his "Capri pants", silk scarves and lightweight
separates. By the end of the decade, Jacqueline Kennedy and Marilyn
Monroe were wearing his dresses, and by the mid-60s the label was
synonymous with the gilded lifestyle of an international jetset.
Today, the house remains as vibrant as ever - Victoria Beckham,
Elizabeth Hurley, and Kylie Minogue are adherents.
The Pucci story is a modern epic with its roots in
renaissance Italy: the brand's founder, the Marchese
Emilio Pucci di Barsento, was a charismatic aristocrat whose
lineage extends back to the 14th century. It is a story of
evolution: how a family company grew from one tiny store to an
international brand with 50 boutiques worldwide (and a presence in
300 more). And finally, it is a tale of innovation: Pucci was
one of the first brands to bear a logo, and
a pioneer of diversification into interiors, athletic wear
and accessories. It introduced free-moving, lightweight
fabrics, pop art prints, and a new color palette into womenswear,
and constantly pushed fabric and printing technologies.
Featuring hundreds of photographs, drawings, and candid
shots from the archive of the Emilio Pucci Foundation,
this tome captures the breathtaking elegance and drama of a unique
brand. Vanessa Friedman''s text places Emilio''s
achievements in the context of fashion history, and provides
insight into the remarkable Pucci dynasty.
Available in four different cover designs, each depicting
an original pattern from the Pucci collection.
Orders placed online will be fulfilled with one of the pictured
First published in TASCHEN''s limited edition - now
available in this unlimited popular edition.