From the Publisher
A collection of international contributions from renowned academics
and practitioners from the US, UK, China, the second edition of
Fashion Marketing has been completely updated, revised and expanded
to reflect the major changes in the fashion industry since 2001 and
covers all of the key themes and issues of the area.
Key themes and areas covered include globalization, fast fashion,
luxury fashion, offshoring, business-to-business, forecasting,
sourcing, supply chain management, new product development, design
management, logistics, range planning, color prediction, market
testing, e-commerce, and strategy.