Global Marketing: Contemporary Theory, Practice, and Cases

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Global Marketing: Contemporary Theory, Practice, and Cases

by Ilan Alon

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Publisher: McGraw-Hill/Irwin

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The following ISBNs are associated with this title:

ISBN - 10: 0078029279

ISBN - 13: 9780078029271

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From the Publisher

Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used in classroom discussion, the book also boasts longer, end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve international marketing problems.

Used books: 7 more copies of this item are available

Global Marketing Contemporary Theory, Practice, and Cases

Global Marketing Contemporary Theory, Practice, and Cases

by Vianelli

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Publisher: McGraw Hill Higher Education

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$107.43

Global Marketing Contemporary Theory, Practice, and Cases

Global Marketing Contemporary Theory, Practice, and Cases

by Vianelli

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Publisher: McGraw Hill Higher Education

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All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!

$109.07

Global Marketing: Contemporary Theory, Practice, and Cases

Global Marketing: Contemporary Theory, Practice, and Cases

by Eugene Jaffe Ilan Alon

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Publisher: McGraw Hill Higher Education

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Used books may including varying degrees of wear. Textbook only, no cd or code.

$167.29

Global Marketing: Contemporary Theory, Practice, and Cases

Global Marketing: Contemporary Theory, Practice, and Cases

by Ilan Alon Eugene Jaffe

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Format: Paperback

Publisher: McGraw-Hill/Irwin

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Item ships next business day. Books may or may not include CD-Rom, and may contain writing or highlighting.

$185.24

Global Marketing: Contemporary Theory, Practice, and Cases

Global Marketing: Contemporary Theory, Practice, and Cases

by Ilan Alon

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Format: Paperback

Publisher: McGraw Hill Higher Education

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624 p. Illustrations. Intended for college/higher education audience.

$238.42

Global Marketing: Contemporary Theory, Practice, and Cases

Global Marketing: Contemporary Theory, Practice, and Cases

by Ilan Alon

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Format: Paperback

Publisher: McGraw Hill Higher Education

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624 p. Illustrations. Intended for college/higher education audience.

$292.15

Global Marketing: Contemporary Theory, Practice, and Cases

Global Marketing: Contemporary Theory, Practice, and Cases

by Eugene Ilan; Jaffe Alon

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Format: PAPERBACK

Publisher: McGraw-Hill/Irwin

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0078029279 Special order direct from the distributor.

$305.11

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