Global Marketing (International Edition)

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Global Marketing (International Edition)

by Ilan Alon

Used & Rare price

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Availability: Ships within 1 week

Format: Softcover

Publisher: McGraw Hill Higher Education

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The following ISBNs are associated with this title:

ISBN - 10: 0078029279

ISBN - 13: 9780078029271

Seller Comments:

Brand New INTERNATIONAL EDITION, 4-6 days shipping! Different ISBN/Cover with same Contents as US EDITION. THIS IS NOT A US EDITION BOOK. ACCESS CODES, DVD/CD MAY NOT BE INCLUDED!

From the Publisher

Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used in classroom discussion, the book also boasts longer, end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve international marketing problems.

Used books: 4 more copies of this item are available

Global Marketing: Contemporary Theory, Practice, and Cases

Global Marketing: Contemporary Theory, Practice, and Cases

by Eugene Ilan; Jaffe Alon

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Format: PAPERBACK

Publisher: McGraw-Hill/Irwin

Seller Comments:

0078029279 Book is in VERY GOOD condition-may show minor signs of use, may NOT contain supplemental materials-Free tracking information on all orders!

$95.96

Global Marketing: Contemporary Theory, Practice, and Cases

Global Marketing: Contemporary Theory, Practice, and Cases

by Eugene Ilan; Jaffe Alon

Availability: Ships within 1 week

Condition:

Format: PAPERBACK

Publisher: McGraw-Hill/Irwin

Seller Comments:

0078029279 BRAND NEW. PLASTIC WRAPPED. We are a tested and proven company with over 900, 000 satisfied customers since 1997. We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.

$118.24

Global Marketing

Global Marketing

by Alon

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Condition:

Format:

Publisher: MCG

$188.49

Global Marketing: Contemporary Theory, Practice, and Cases

Global Marketing: Contemporary Theory, Practice, and Cases

by Eugene Ilan; Jaffe Alon

Availability: Ships within 1 week

Condition:

Format: PAPERBACK

Publisher: McGraw-Hill/Irwin

Seller Comments:

0078029279 COLLEGE TEXTBOOK-WE DO NOT SHIP TO AK OR HI-New items are sent as they were shipped to us. Used Items may or may not include access codes, cds, or supplemental materials. Item may have varying amounts of stickers, highlighting or tape. We ship all orders within 1 business day.

$237.40

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