Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

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Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

by Dave Balter

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Delivered in 3-5 weeks

Format: Paperback

Publisher: Portfolio Trade

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The following ISBNs are associated with this title:

ISBN - 10: 159184228X

ISBN - 13: 9781591842286

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Unread and in Perfect Condition! Ships same day from our warehouse. Brand New, Unread and in Perfect Condition! May have magic marker (remainder mark) on top or bottom edge. Ships same day from our warehouse.

From the Publisher

Word of mouth is an amazingly powerful force -- but how does it "really" work?.
Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it's easier said than done.
As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he's figured out how to measure and harness word-of-mouth without corrupting it.
In "Grapevine," Balter shows why honest feedback - about books, restaurants, gadgets, or anything else - is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from "buzz" and "viral marketing."

Used books: 6 more copies of this item are available

Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

by Dave Balter

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Portfolio Trade

Seller Comments:

New in Perfect Condition! Ships same day from our warehouse.

$5.82

Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

by Dave Balter

Delivered in 3-5 weeks

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Format: PAPERBACK

Publisher: Portfolio Trade

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159184228X.

$5.82

Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

by Dave Balter

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Format: S TRADE PAPER

Publisher: Portfolio

$6.31

Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

by Dave Balter

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Portfolio Trade

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$8.59

Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

by Dave Balter

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Portfolio Trade

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cd-rom or access codes. Customer service is our top priority!

$10.09

Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

Grapevine: Why Buzz Was a Fad But Word of Mouth is Forever

by Dave Balter

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: Portfolio Trade

Seller Comments:

159184228X Ships Within 24 Hours. Tracking Number available for all USA orders. Excellent Customer Service. Upto 15 Days 100% Money Back Gurantee. Try Our Fast! ! ! ! Shipping With Tracking Number.

$13.23

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