Availability: Ships within 1 week
Publisher: Univ of Alberta
The following ISBNs are associated with this title:
ISBN - 10: 0888644957
ISBN - 13: 9780888644954
8vo. Signed & Dedicated By the Author pp. 265, "Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society."signed and inscribed by the author on half title page.
From the Publisher
With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today''s communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology. This revised and updated edition of In the News addresses not only traditional communications, but also the onslaught of new media that we experience in our everyday lives. Carney explains current practices and proposes a plan with which to manage media relationships. In the News is ideal for communications students and media relations practitioners in the private, public, and voluntary sectors.