In the News. University of Alberta Press (Ca). 2008
by By : William Wray Carney
Availability: Ships within 1 week
Publisher: University of Alberta Press (CA)
Paperback, 265pp., This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today's communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology. This revised and updated edition of In the News addresses not only traditional communications, but also the onslaught of new media that we experience in our everyday lives. Carney explains current practices and proposes a plan with which to manage media relationships. In the News is ideal for communications students and media relations practitioners in the private, public, and voluntary sectors.