Availability: Ships within 1 week
Format: Soft cover
Publisher: Univ of Alberta Pubn Services
The following ISBNs are associated with this title:
ISBN - 10: 0888644957
ISBN - 13: 9780888644954
Book Clean, tight, sound copy, still close to new condition copy. Highlighting and notices on few pages.
From the Publisher
With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today''s communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology. This revised and updated edition of In the News addresses not only traditional communications, but also the onslaught of new media that we experience in our everyday lives. Carney explains current practices and proposes a plan with which to manage media relationships. In the News is ideal for communications students and media relations practitioners in the private, public, and voluntary sectors.