Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

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Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

by Larry Freed

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Publisher: Wiley

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ISBN - 10: 1118779487

ISBN - 13: 9781118779484

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From the Publisher

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating Analytics is also about the need for a comprehensive measurement ecosystem to accurately assess and improve the other elements of customer experience. This is a time of great change and great opportunity. The companies that use the right tools and make the right assessments of how to satisfy their customers will have the competitive advantage.

Innovating Analytics introduces an index that measures a customer’s likelihood to recommend and the likelihood to detract. The current concept of the Net Promoter Score (NPS) that has been adopted by many companies during the last decade—is no longer accurate, precise or actionable. This new metric called the Word of Mouth Index (WoMI) has been tested on hundreds of companies and with over 1.5 million consumers over the last two years.

Author Larry Freed details the improvement that WoMI provides within what he calls the Measurement Ecosystem. He then goes on to look at three other drivers of customer satisfaction along with word of mouth: customer acquisition, customer loyalty, and customer conversion.

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Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

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Innovating Analytics: Word of Mouth Index-Use the Next Generation of Net Promoter to Increase Sales and Drive Results

Innovating Analytics: Word of Mouth Index-Use the Next Generation of Net Promoter to Increase Sales and Drive Results

by Larry Freed

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Format: Hardcover

Publisher: John Wiley & Sons

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Innovating Analytics: Word of Mouth Index - Use the Next Generation of Net Promoter to Increase Sales and Drive Results

Innovating Analytics: Word of Mouth Index - Use the Next Generation of Net Promoter to Increase Sales and Drive Results

by Larry Freed

Delivered in 3-5 weeks

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Format: Hard cover

Publisher: John Wiley & Sons

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Glued binding. Paper over boards. With dust jacket. 282 p. Contains: Figures.

$30.48

Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

by Larry Freed

Delivered in 3-5 weeks

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Format: Hardcover

Publisher: Wiley

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1118779487 Special order direct from the distributor.

$33.50

Innovating Analytics: Word of Mouth Index - Use the Next Generation of Net Promoter to Increase Sales and Drive Results

Innovating Analytics: Word of Mouth Index - Use the Next Generation of Net Promoter to Increase Sales and Drive Results

by Larry Freed

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 282 p. Contains: Figures.

$40.50

Innovating Analytics: Word of Mouth Index-Use the Next Generation of Net Promoter to Increase Sales and Drive Results

Innovating Analytics: Word of Mouth Index-Use the Next Generation of Net Promoter to Increase Sales and Drive Results

by Larry Freed

Delivered in 3-5 weeks

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Format: Hardcover

Publisher: Wiley

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Fine/Nr Fine 1st edition 2013 Wiley hardback, unclipped DJ, a little sticker residue to rear of DJ only. Sent Airmail at no extra cost; Worldwide Shipping IMMEDIATE 1ST CLASS/AIRMAIL DISPATCH Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: 1118779487. ISBN/EAN: 9781118779484. Inventory No: 055095.

$42.08

Innovating Analytics: Word of Mouth Index-Use the Next Generation of Net Promoter to Increase Sales and Drive Results

Innovating Analytics: Word of Mouth Index-Use the Next Generation of Net Promoter to Increase Sales and Drive Results

by Larry Freed

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Publisher: John Wiley & Sons

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2013. 1st Edition. Hardcover......We ship daily from our warehouse. Our feedback reflects our service....'I will scroll down through the entire list of sellers looking for Kennys, as I know I will always get wonderful service from them'

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