This item is listed as acceptable and probably has been well used. It could have considerable writing or highlighting throughout but is still usable and has been priced accordingly. Please don't buy it if you are expecting a really nice copy. It has a couple more reads left before it's time to be recycled. Big Hearted Books guarantees to process your order within 1 business day, offers expedited shipping, and no hassle returns. By purchasing this item, you are helping raise much needed funds for our charitable partners throughout New England. Big Hearted Books is sharing the love of books one book at a time! This is a ex library book, stickers and markings accordingly.
From the Publisher
It''s Not How Good You Are, It''s How Good You Want to Be is a handbook of how to succeed in the world - a pocket ''bible'' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world''s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain''s best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include ''The Car in front is a Toyota'' and ''The Independent - It is - Are You?''. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.