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The following ISBNs are associated with this title:
ISBN - 10: 0750662468
ISBN - 13: 9780750662468
Very good condition-book only shows a small amount of wear. Biggest little used bookstore in the world.
From the Publisher
This book combines thoroughly field-tested knowledge delivered in a
carefully developed step-by-step format. Both the manager and
student will be able to build understanding and a key account by
the end of it.
By analysing how key accounts really work in detail the authors
create the tools that the reader will need in the marketplace.
Equally it gives a clear picture of why KAM must be an important
element of the corporate strategic plan.
Based on best practice from major companies globally there is no
more definitive overview of this critical business to business
strategy for sales and marketing managers and serious students in
business and marketing.
* Written by one of the world''s leading research teams into
business-to-business marketing and key account management
* A hands-on approach with exercises and real-life case studies
from which to draw insight
* Extensively revised to take in the latest empirical data and
research developed from working with some of the world''s leading