Key Account Management, Second Edition: the Definitive Guide

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Key Account Management, Second Edition: the Definitive Guide

by Malcolm McDonald

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Format: Softcover

Publisher: Butterworth-Heinemann

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 0750662468

ISBN - 13: 9780750662468

Seller Comments:

Very good condition-book only shows a small amount of wear. Biggest little used bookstore in the world.

From the Publisher

This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it.

By analysing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace. Equally it gives a clear picture of why KAM must be an important element of the corporate strategic plan.

Based on best practice from major companies globally there is no more definitive overview of this critical business to business strategy for sales and marketing managers and serious students in business and marketing.

* Written by one of the world''s leading research teams into business-to-business marketing and key account management
* A hands-on approach with exercises and real-life case studies from which to draw insight
* Extensively revised to take in the latest empirical data and research developed from working with some of the world''s leading companies

Used books: 2 more copies of this item are available

Key Account Management, Second Edition: the Definitive Guide

Key Account Management, Second Edition: the Definitive Guide

by Diana Woodburn Malcolm McDonald

Availability: Ships within 1 week

Condition:

Format:

Publisher: Butterworth-Heinemann

Seller Comments:

Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities.

$20.32

Key Account Management-the Definitive Guide, 2e

Key Account Management-the Definitive Guide, 2e

by McDonald

Availability: Ships within 1 week

Condition:

Format: Softcover

Publisher: Butterworth-Heinemann

Seller Comments:

International Edition Book, DIFFERENT COVER AND ISBN BUT CONTENTS ARE THE SAME. 5-7 day shipping.

$36.78

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