Laddering: Unlocking the Potential of Consumer Behavior

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Laddering: Unlocking the Potential of Consumer Behavior

by Eric V. Holtzclaw

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Format: Hardcover

Publisher: Wiley

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The following ISBNs are associated with this title:

ISBN - 10: 1118566122

ISBN - 13: 9781118566121

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1118566122 Ex-Library. Clean DJ in excellent condition under plastic protector. Firm binding. Unmarked interior.

From the Publisher

Marketing and product development best practices for a fragmented economy

The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers'' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service.

Use Laddering techniques to map your customer''s DNA and understand why consumers buy from you.

  • Helps you look at your customers in a new way and as a result maximize your profits and reduce your support costs
  • Provides a framework for evaluating what marketing messages, campaigns and experiences are appropriate
  • Author Eric V. Holtzclaw is CEO and founder of User Insight, a user experience research firm and Laddering Works, a marketing strategy and consulting firm. His weekly radio show, The ''Better You'' Project, shines a spotlight on entrepreneurs'' business journeys, his column Lean Forward appears weekly on INC.com and he is regularly contributor to CMO.com.

You must understand what is truly important in order to build relationships with consumers and to market for success in the new many-to-many economy. Laddering offers the tools and knowledge you need to thrive.

Used books: 9 more copies of this item are available

Laddering: Unlocking the Potential of Consumer Behavior

Laddering: Unlocking the Potential of Consumer Behavior

by Eric V. Holtzclaw

Availability: Ships within 1 week

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Format: Hardcover

Publisher: Wiley

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$14.74

Laddering: Unlocking the Potential of Consumer Behavior

Laddering: Unlocking the Potential of Consumer Behavior

by Eric V. Holtzclaw

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Wiley

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$17.06

Laddering: Unlocking the Potential of Consumer Behavior

Laddering: Unlocking the Potential of Consumer Behavior

by Eric V Holtzclaw

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Format: Hard cover

Publisher: John Wiley & Sons

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100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Glued binding. Paper over boards. With dust jacket. 208 p. Contains: Illustrations, black & white.

$25.07

Laddering: Unlocking the Potential of Consumer Behavior

Laddering: Unlocking the Potential of Consumer Behavior

by Eric V Holtzclaw

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

Seller Comments:

100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Glued binding. Paper over boards. With dust jacket. 208 p. Contains: Illustrations, black & white.

$25.07

Laddering: Unlocking the Potential of Consumer Behavior

Laddering: Unlocking the Potential of Consumer Behavior

by Eric V Holtzclaw

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 208 p. Contains: Illustrations, black & white.

$30.92

Laddering: Unlocking the Potential of Consumer Behavior

Laddering: Unlocking the Potential of Consumer Behavior

by Eric V. Holtzclaw

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Wiley

Seller Comments:

1118566122 Special order direct from the distributor.

$34.12

Laddering: Unlocking the Potential of Consumer Behavior

Laddering: Unlocking the Potential of Consumer Behavior

by Eric V Holtzclaw

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 208 p. Contains: Illustrations, black & white.

$35.88

Laddering: Unlocking the Potential of Consumer Behavior

Laddering: Unlocking the Potential of Consumer Behavior

by Eric V Holtzclaw

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: John Wiley & Sons

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 208 p. Contains: Illustrations, black & white.

$40.11

Laddering

Laddering

by Eric V. Holtzclaw

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Publisher: John Wiley & Sons

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2013. 1st Edition. Hardcover......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$46.80

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