Leveraging Japan: Marketing to the New Asia

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Leveraging Japan: Marketing to the New Asia

by George Fields

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Publisher: Jossey-Bass

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The following ISBNs are associated with this title:

ISBN - 10: 078794663X

ISBN - 13: 9780787946630

Seller Comments:

[ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: Jossey-Bass Pub Date: 12/1/1999 Binding: Hardcover Pages: 328.

From the Publisher

Japan''s current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world''s second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they''ve used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets.

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Used books: 7 more copies of this item are available

Leveraging Japan: Opening the Gateway to Asian Growth (Jossey-Bass Business & Management)

Leveraging Japan: Opening the Gateway to Asian Growth (Jossey-Bass Business & Management)

by George Fields

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Format:

Publisher: John Wiley & Sons

Seller Comments:

This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust Jacket in good condition., 750grams, ISBN: 9780787946630.

$20.41

Leveraging Japan: Marketing to the New Asia

Leveraging Japan: Marketing to the New Asia

by Jerry Hotaka; Wind George; Katahira Fields

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Condition:

Format: Hardcover

Publisher: Jossey-Bass

Seller Comments:

Dust jacket is rumpled at edges. Book is near fine, clean, free of marks, apparently unused....

$21.24

Leveraging Japan: Opening the Gateway to Asian Growth (Jossey-Bass Business & Management)

Leveraging Japan: Opening the Gateway to Asian Growth (Jossey-Bass Business & Management)

by Robert E. Gunther Jerry Wind Hotaka Katahira George Fields

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Condition:

Format: Hardcover

Publisher: Jossey Bass

Seller Comments:

Showing some signs of wear. Corners/cover slightly bumped/creased.

$38.65

Leveraging Japan: Marketing to the New Asia

Leveraging Japan: Marketing to the New Asia

by George Fields

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Jossey-Bass

Seller Comments:

Sewn binding. Cloth over boards. With dust jacket. 328 p. Contains: Illustrations. Jossey-Bass Business & Management (Hardcover).

$51.74

Leveraging Japan: Marketing to the New Asia

Leveraging Japan: Marketing to the New Asia

by George Fields

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Jossey-Bass

Seller Comments:

Sewn binding. Cloth over boards. With dust jacket. 328 p. Contains: Illustrations, black & white. Jossey-Bass Business & Management.

$55.18

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