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From the Publisher
Japan''s current shift from a manufacturing to a consumer economy
is creating unprecedented opportunities for any company with the
savvy to exploit this, the world''s second largest market.
Certainly, as the Japanese economy continues to rebound, more and
more companies will continue to stake and build their presence
there and use it as a springboard to enter other growing Asian
markets. In Leveraging Japan, three leading authorities on market
strategy and Japan present the new rules of Japanese marketing and
discuss the evolution of other emerging Asian markets. These
experts then share the same strategies that they''ve used to help
American Express, Avon, Levi Strauss, and KFC, among other
multinational companies, successfully establish a presence in Japan
and leverage that presence to enter other Asian markets.
To read the first chapter from this book, click here.