Managing Global Customers: an Integrated Approach

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Managing Global Customers: an Integrated Approach

by George S. Yip

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Format: Hardcover

Publisher: Oxford University Press

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The following ISBNs are associated with this title:

ISBN - 10: 019922983X

ISBN - 13: 9780199229833

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From the Publisher

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox. Readers will learn how to DT think about managing global customers in the context of their overall global strategy DT develop effective global customer management programs DT overcome barriers to implementation and success DT build better relationships with important customers DT get the entire company to engage with managing global customers This book takes a strategic, total business, and not just sales approach to managing global customers. It also takes a customer as well as a supplier perspective. The book provides guidance on both strategy and implementation. Yip and Bink''s Managing Global Customers takes a systematic and logic driven approach, yet provides many creative insights and practical advice. Managing Global Customers highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. The book gives a framework that guides international companies in using their relationships with global customers to their full potential. George Yip, author of the widely-praised Total Global Strategy, and Audrey Bink tackle in-depth one of the most important aspects of global strategy: How to manage global customers.

Used books: 6 more copies of this item are available

Managing Global Customers an Integrated Approach

Managing Global Customers an Integrated Approach

by George S Yip

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Format: Hard Bound

Publisher: OXFORD

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This Book is brand new edition, delivered within 7 to 12 working days.

$37.87

Managing Global Customers: an Integrated Approach

Managing Global Customers: an Integrated Approach

by Audrey J.M. George S.; Bink Yip

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Format: Hardcover

Publisher: Oxford University Press

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019922983X New Book. Please allow 4-14 days to arrive.

$45.88

Managing Global Customers: an Integrated Approach

Managing Global Customers: an Integrated Approach

by George S Yip

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Publisher: Oxford University Press, USA

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TEXT ONLY. NO ACCESS CODE. Used texts with varying degrees of highlighting and wear. Email for details. Could be a former library book.

$76.39

Managing Global Customers: An Integrated Approach

Managing Global Customers: An Integrated Approach

by George S Yip

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Oxford University Press, USA

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Glued binding. Cloth over boards. With dust jacket. 272 p. Contains: Illustrations, black & white.

$80.96

Managing Global Customers

Managing Global Customers

by Audrey J.M. George S.; Bink Yip

Availability: Ships within 1 week

Condition:

Format:

Publisher: Oxford University Press, USA

Seller Comments:

2007. Hardcover......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$89.83

Managing Global Customers: An Integrated Approach

Managing Global Customers: An Integrated Approach

by George S Yip

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Oxford University Press, USA

Seller Comments:

Glued binding. Cloth over boards. With dust jacket. 272 p. Contains: Illustrations, black & white.

$94.69

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