Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

by Rajagopal

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Format: Hard cover

Publisher: Palgrave Macmillan

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The following ISBNs are associated with this title:

ISBN - 10: 113728191X

ISBN - 13: 9781137281913

Seller Comments:

280 p. 9 figures, 2 black & white tables. Intended for professional and scholarly audience.

From the Publisher

The social media and spread of communication through various social networks form the communication grapevine. This is an emerging informal channel of business communication and a critical element in building the posture of a firm in a competitive marketplace. The grapevine effect is contributed to by the social media through word-of-mouth that stretches throughout the market irrespective of the various measures taken by firms to build their brand and competitive posture. This volume categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. There are many types of grapevines that are developed in various niches which stem from emotion, sensitivity, personality, assumptions, experiences, and social conventions. Through an examination of this functional phenomenon of the grapevines and their effect, and by citing examples of various companies, Managing Social Media and Consumerism discusses the best ways to define a social media plan.

Used books: 3 more copies of this item are available

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

by Rajagopal

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: Palgrave Macmillan

Seller Comments:

280 p. 9 figures, 2 black & white tables. Intended for professional and scholarly audience.

$150.48

Managing Social Media and Consumerism: the Grapevine Effect in Competitive Markets

Managing Social Media and Consumerism: the Grapevine Effect in Competitive Markets

by Rajagopal

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Palgrave Macmillan

Seller Comments:

113728191X Special order direct from the distributor.

$156.28

Managing Social Media and Consumerism

Managing Social Media and Consumerism

by Rajagopal

Delivered in 3-5 weeks

Condition:

Format: HARDCOVER

Publisher: Palgrave Macmillan

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$163.08

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