Market Research in Health and Social Care

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Market Research in Health and Social Care

by Mike Luck

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Format: PAPERBACK

Publisher: Routledge

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The following ISBNs are associated with this title:

ISBN - 10: 041520755X

ISBN - 13: 9780415207553

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From the Publisher

The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response. Market research contributes to both.

This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social care that have developed in Britain and most other industrialised countries. It features:

* an explanation of how managed markets provide the context for market research
* a comprehensive guide to choosing the appropriate survey method
* recommendations for commissioning, monitoring and implementing results
* practical advice on producing successful student projects
* a comparative international perspective.

Intended for managers and students of public sector management and marketing, this outstanding book contains instruction on research methods, practical advice for managers and professionals on how to commission, monitor and implement the results of market research, and an excellent selection of case studies.

Used books: 7 more copies of this item are available

Market Research in Health and Social Care

Market Research in Health and Social Care

by Mike Tricker Rob Pocock Mike Luck

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Publisher: Routledge

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Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities.

$21.14

Market Research in Health and Social Care

Market Research in Health and Social Care

by Mike Tricker Rob Pocock Mike Luck

Availability: Ships within 1 week

Condition:

Format:

Publisher: Routledge

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Ships from UK in 48 hours or less (usually same day). Your purchase helps support the African Children's Educational Trust (A-CET). Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.

$35.14

Market Research in Health and Social Care

Market Research in Health and Social Care

by Mike Tricker Rob Pocock Mike Luck

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Format: Paperback

Publisher: Routledge

Seller Comments:

This book is in good condition. All pages are intact, there are no tears to the book and the book is nice and clean. The pages might be slightly dog eared through previous use and textbooks might have a small amount of highlighting but nothing which will obstruct getting the maximum out of the book. Customers are protected by 100% refund guarantee if they are not happy.

$36.28

Market Research in Health and Social Care

Market Research in Health and Social Care

by Mike Luck

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Format: Trade paperback

Publisher: Routledge

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Trade paperback (US). Glued binding. 328 p. Contains: Illustrations. Audience: General/trade. shelf-aged NEW book minor cover wear.

$54.34

Market Research in Health and Social Care

Market Research in Health and Social Care

by Mike Luck

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Format: PF

Publisher: Taylor & Francis

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BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$72.80

Market Research in Health and Social Care

Market Research in Health and Social Care

by Mike Luck

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: Routledge

Seller Comments:

Trade paperback (US). Glued binding. 328 p. Contains: Illustrations.

$76.10

Market Research in Health and Social Care. Routledge. 2000

Market Research in Health and Social Care. Routledge. 2000

by Mike Rob; Tricker Mike; Pocock Luck

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Format: Paperback

Publisher: Routledge

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Paperback, 328pp. This listing is a new book, a title currently in-print which we order directly and immediately from the publisher.

$93.58

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