Marketing and Finance: Creating Shareholder Value

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Marketing and Finance: Creating Shareholder Value

by Malcolm McDonald

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Delivered in 3-5 weeks

Format: Trade paperback

Publisher: John Wiley & Sons

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The following ISBNs are associated with this title:

ISBN - 10: 1119953383

ISBN - 13: 9781119953388

Seller Comments:

Trade paperback (US). Glued binding. 253 p. Contains: Tables, color.

From the Publisher

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

Used books: 3 more copies of this item are available

The Marketing and Finance Solution

The Marketing and Finance Solution

by Keith Brian; Ward Malcolm; Smith McDonald

Delivered in 3-5 weeks

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Format:

Publisher: John Wiley & Sons

Seller Comments:

2013. 2nd Edition. Paperback......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$60.30

Marketing and Finance: Creating Shareholder Value

Marketing and Finance: Creating Shareholder Value

by Professor Malcolm McDonald

Delivered in 3-5 weeks

Condition:

Format: Trade paperback

Publisher: John Wiley & Sons

Seller Comments:

Trade paperback (US). Glued binding. 253 p. Contains: Tables, color.

$62.70

Marketing and Finance: Creating Shareholder Value

Marketing and Finance: Creating Shareholder Value

by Keith Brian; Ward Malcolm; Smith McDonald

Delivered in 3-5 weeks

Condition:

Format: PAPERBACK

Publisher: Wiley

Seller Comments:

1119953383 Special order direct from the distributor.

$72.18

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