Marketing Plans: How to Prepare Them, How to Use Them

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Marketing Plans: How to Prepare Them, How to Use Them

by Malcolm McDonald

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Publisher: Wiley

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The following ISBNs are associated with this title:

ISBN - 10: 0470669977

ISBN - 13: 9780470669976

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From the Publisher

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning.

Major changes to this edition include new chapters based on the very latest research on:

  • Planning for integrated marketing communications and digital marketing
  • Developing multichannel strategy
  • Developing the CRM plan
  • Marketing effectiveness and accountability

Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises.

The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text.

"It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning."
—Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York

"I am extremely impressed by the step lucidity of what is presented."
—Dr D. H. Eaton, North Carolina University

"A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing."
—Kenneth Simmonds, Professor of Marketing and International Business, London Business School

"Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!"
—John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

Used books: 6 more copies of this item are available

Marketing Plans: How to Prepare Them, How to Use Them

Marketing Plans: How to Prepare Them, How to Use Them

by Malcolm McDonald

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: John Wiley & Sons Ltd

Seller Comments:

592 p. Illustrations. Intended for professional and scholarly audience.

$64.43

Marketing Plans: How to Prepare Them, How to Use Them

Marketing Plans: How to Prepare Them, How to Use Them

by Hugh Wilson Malcolm McDonald

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: John Wiley & Sons

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$66.87

Marketing Plans

Marketing Plans

by Hugh Malcolm; Wilson McDonald

Delivered in 3-5 weeks

Condition:

Format:

Publisher: John Wiley & Sons Ltd

Seller Comments:

2011. 7th Edition. Paperback......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$68.68

Marketing Plans: How to Prepare Them, How to Use Them

Marketing Plans: How to Prepare Them, How to Use Them

by Malcolm McDonald

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: John Wiley & Sons Ltd

Seller Comments:

592 p. Illustrations. Intended for professional and scholarly audience.

$95.04

Marketing Plans: How to Prepare Them, How to Use Them

Marketing Plans: How to Prepare Them, How to Use Them

by Hugh Malcolm; Wilson McDonald

Delivered in 3-5 weeks

Condition:

Format: PAPERBACK

Publisher: Wiley

Seller Comments:

0470669977 Special order direct from the distributor.

$98.06

Marketing Plans: How to Prepare Them, How to Use Them

Marketing Plans: How to Prepare Them, How to Use Them

by Hugh Wilson Malcolm McDonald

Delivered in 3-5 weeks

Condition:

Format: Paperback

Publisher: John Wiley & Sons

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$109.64

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