Marketing Your Business: a Guide to Developing a Strategic Marketing Plan

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Marketing Your Business: a Guide to Developing a Strategic Marketing Plan

by Robert E Stevens

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Publisher: Routledge

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The following ISBNs are associated with this title:

ISBN - 10: 0789017709

ISBN - 13: 9780789017703

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Ships from UK in 48 hours or less (usually same day). Your purchase helps support the African Children's Educational Trust (A-CET). Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.

From the Publisher

Examine essential marketing disciplines and weapons!

This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing "weapons arsenal." It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of "marketing intelligence" and professional marketing associations.

This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you&ll find inside and lists additional resources to draw upon.

With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore:
  • the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you
  • the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more!
  • the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc.
  • key checklists and 13 sample work forms that will help you formulate your plan
  • and much more!
Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

Used books: 2 more copies of this item are available

Marketing Your Business

Marketing Your Business

by Ronald A Nykiel

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Format:

Publisher: Routledge

Seller Comments:

TEXT ONLY. NO ACCESS CODE. Used texts with varying degrees of highlighting and wear. Email for details. Could be a former library book.

$57.64

Marketing Your Business; a Guide to Developing a Strategic Marketing Plan

Marketing Your Business; a Guide to Developing a Strategic Marketing Plan

by Ronald A David L; Nykiel Robert E; Loudon Stevens

Availability: Ships within 1 week

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Format: Paperback

Publisher: Routledge

Seller Comments:

Paperback, This listing is a new book, a title currently in-print which we order directly and immediately from the publisher.

$89.08

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