The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Trade paperback (US). Glued binding. 320 p.
From the Publisher
Media, Communication, Culture offers a bold and comprehensive
analysis of developments in the field amidst the effects of
postmodernism and globalization. James Lull, one of the leading
scholars in the discipline, draws from a wide range of social and
cultural theory, including the work of John B. Thompson, Thomas
Sowell, Nestor Garcia Canclini, Anthony Giddens and Samuel P.
Huntington, to formulate a well balanced and highly original
account of key contemporary developments worldwide.
The first edition of Media, Communication, Culture became a well
established introductory text. For this new edition coverage has
been expanded from six to ten chapters, and has been thoroughly
updated to include all new developments in the field. In his
familiar and accessible style, Lull brings to life a diverse range
of examples and mini case studies which will prove invaluable to
the reader. These range from the hip-hop hybrids of New Zealand''s
Maori youth and the vastly divergent meaning of race and culture in
Brazil and the United States to the global impact of McDonalds and
Microsoft. Complex theoretical ideas such as globalization,
symbolic power, popular culture, ideology, consciousness, hegemony,
social rules, media audience, cultural territory, and superculture
are explained in a clear and engaging way that challenges
By connecting major streams of theory to the latest trends in the
global cultural mix, the book provides a fresh and unsurpassed
introduction to media, communication and cultural studies. It will
prove essential reading for undergraduates and above in the fields
of media studies, communication studies, cultural studies and the
sociology of culture.