New Dimensions in Marketing/Quality-Of-Life Research

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New Dimensions in Marketing/Quality-Of-Life Research

by M. Joseph Sirgy

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Format: Hard cover

Publisher: Praeger

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 0899308864

ISBN - 13: 9780899308869

Seller Comments:

Sewn binding. Cloth over boards. 400 p.

From the Publisher

A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli''s first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it''s appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.
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