New Mycommunicationlab With Pearson Etext--Standalone Access Card--Dynamic Public Relations

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New Mycommunicationlab With Pearson Etext--Standalone Access Card--Dynamic Public Relations

by Astrid Sheil

Used & Rare price


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Delivered in 3-5 weeks

Format: other

Publisher: Pearson


The following ISBNs are associated with this title:

ISBN - 10: 0205913032

ISBN - 13: 9780205913039

Seller Comments:

BRAND NEW! ONLY Expedited orders are shipped with tracking number! *WE DO NOT SHIP TO PO BOX* Please allow up to 14 days delivery for order with standard shipping. SHIPPED FROM MULTIPLE LOCATIONS.

From the Publisher

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An interactive text for learning about public relations in the 21st century


Dynamic Public Relations: The 24/7 PR Cycle is interactive text for learning, collaborating, and developing the knowledge and social media skills necessary to succeed in public relations in the 21st century.  The text incorporates recommendations from the 2006 Commission on Public Relations Education, including ethics and transparency, digital technology, global implications and diversity. The book is full of real-world scenarios, practices and opportunities for discussion and learning.


Learning Goals

Upon completing this book, readers will be able to:

  • Explore the exciting and rapidly changing public relations profession
  • Understand key concepts through the use of skill practices, personal development exercises, and real-world examples
  • Understand the role of digital technology in public relations

  • Dynamic Public Relations: The 24/7 Cycle is now available in an interactive eText! WithMyCommunicationLab, students gain access to an interactive eText and a suite of resources to help them experience and interact with public relations.


    Students may purchase access directly from  by using the following ISBNs: ISBN-10: 0205850987 / ISBN-13: 9780205850983. 


    Dynamic Public Relations: The 24/7 PR Cycle is also available in an on-demand, printed format from Pearson Learning Solutions. Visit for more information.

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