Pr 2.0: New Media, New Tools, New Audiences

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Pr 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

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Format: Hardcover

Publisher: FT Press

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The following ISBNs are associated with this title:

ISBN - 10: 0321510070

ISBN - 13: 9780321510075

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Very good condition-book only shows a small amount of wear. Biggest little used bookstore in the world.

From the Publisher

Praise forPR 2.0

 

“An ‘easy read'' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts'' sections were especially useful in helping to highlight how companies have benefited fromPR2.0.”

Maura Mahoney, Senior Director, RCN Metro Optical Networks

 

“P.R. 2.0is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn''t a book filled with simple tips and tricks--it''s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.”

Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions

 

“Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.”

Fraser P. Seitel, author ofThe Practice of Public Relationsand coauthor ofIdeaWise

 

The New Future of Public Relations!

 

In today''s Web 2.0 world, traditional methods of communication won''t reach your audiences, much less convince them. Here''s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. InPR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work.

 

You''ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today''s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive.

 

Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today''s leading PR 2.0 practitioners.

 

PR 1.0 vs. PR 2.0

Identify the needs of companies and clients, and how to integrate them for greatest effectiveness

 

Reaching today''s crucial wired media

Powerful new strategies for pitching and media distribution

 

Best uses of traditional PR tactics

Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts

 

PR 2.0: Making the most of the newest tools

Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond

 

Social media: Your new 24/7 focus panel

Powerful new ways to capture emerging customer desires and needs

 

 

Used books: 23 more copies of this item are available

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Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: FT Press

Seller Comments:

Book shows a small amount of wear-very good condition. Selection as wide as the Mississippi.

$6.09

Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

Delivered in 3-5 weeks

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Format: Hardcover

Publisher: FT Press

Seller Comments:

Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.

$6.09

Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: FT Press

Seller Comments:

Nice condition with minor indications of previous handling. Book selection as BIG as Texas.

$6.09

Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre Breakenridge

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: FT Press

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Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$6.09

Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre Breakenridge

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Publisher: FT Press

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Shows some signs of wear, and may have some markings on the inside. Find out why millions of customers rave about Better World Books. Experience the best customer care and a 100% satisfaction guarantee.

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Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre Breakenridge

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Publisher: FT Press

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Great condition for a used book! Minimal wear. Experience the best customer care, fast shipping, and a 100% satisfaction guarantee on all orders.

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Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

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Format: Hardcover

Publisher: FT Press

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0321510070 Item in good condition and ready to ship!

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Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

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Publisher: FT Press

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Very Good condition. Like New dust jacket.

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Pr 2.0

Pr 2.0

by Breakenridge

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Ships same day or next business day! Expedited shipping available. Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.

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Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

Delivered in 3-5 weeks

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Format: Hardcover

Publisher: FT Press

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!

$12.16

Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: FT Press

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$12.44

Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: FT Press

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$14.18

Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

Delivered in 3-5 weeks

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Format: Hardcover

Publisher: FT Press

$15.06

PR 2.0: New Media, New Tools, New Audiences

PR 2.0: New Media, New Tools, New Audiences

by Deirdre Breakenridge

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Format: Hard cover

Publisher: FT Press

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Glued binding. Paper over boards. With dust jacket. 284 p.

$15.73

Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

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Format: Hardcover

Publisher: Financial Times/ Prentice Hall

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DAILY PRIORITY DISPATCH FROM UK WAREHOUSE STOCK.

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Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

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Format: Hardcover

Publisher: FT Press

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Expedited shipping is available for this item!

$21.67

Pr 2.0

Pr 2.0

by Breakenridge

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Format:

Publisher: PEARSON

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Ships same day or next business day! Expedited shipping available. Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.

$23.66

Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre K. Breakenridge

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Format: Hardcover

Publisher: FT Press

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0321510070 We value your satisfaction and our feedback. Thanks W02P.

$24.95

Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Deirdre Breakenridge

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Format: H HARDCOVER

Publisher: Financial Times/Prentice Hall

$28.19

Pr 2.0: New Media, New Tools, New Audiences

Pr 2.0: New Media, New Tools, New Audiences

by Dierdre Breakenridge

Delivered in 3-5 weeks

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Format: Hardcover

Publisher: FT Press

Seller Comments:

Size: 8vo-over 7¾"-9¾" tall. Clean interior. Binding tight. Dust Jacket is in very good condition, without tears or chips or other damage and is protected by Brodart cover. Boards lightly bumped at spine ends. Quantity Available: 1. ISBN: 0321510070. Inventory No: 501192.

$30.36

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