Pr-a Persuasive Industry?

Cover may not be exactly as depicted

Pr-a Persuasive Industry?

by Trevor Morris

Used & Rare price

SPECIAL SHIPPING CONSIDERATIONS FOR USED & RARE ITEMS.

Please see the special considerations for shipping Used & Rare items, including extended delivery times, possible import duties & taxes.

Delivered in 3-5 weeks

Format: Hardcover

Publisher: Palgrave Macmillan

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 0230205844

ISBN - 13: 9780230205840

Seller Comments:

New, Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory.

From the Publisher

Like it or loathe it, PR has become a key ingredient in our lives, but surprisingly little serious thought is given to what PR is and what its practitioners do. Glancing, usually disparaging references to PR abound, and journalists and others feel free to make overarching comments based on scant evidence, but PR remains under-examined and hard to study. The big PR firms remain shadowy, and by tradition PR people working within big organizations do not seek the limelight. If PR is an industry, it is a fragmented and diffuse one, scattered across all parts of the economy and society in thousands of small cells. In both the UK and the US, for example, the largest consultancies employ fewer than 1% of those who work in PR. Similarly even the largest companies have PR departments that rarely have more than a hundred staff and usually many fewer. PR also operates under many aliases – it seems that only a minority of practitioners like calling themselves public relations people – and its border territories with other communications and marketing disciplines are blurred and often disputed. This makes it difficult for outside observers and scholars to get to grips with PR, but also surprisingly hard for those working in PR to know their own business: no one individual has real experience of all the main areas of PR work.

PR people have represented all kinds of causes and interests, and have done so using all kinds of tactics. They have been associated with many sins: creating false pretexts for wars; political spin and skulduggery; and seeking to excuse the worst excesses of the corporate world, to the point of claiming that ‘Toxic sludge is good for you!’ But, equally, your favourite charity, celebrity, hospital and politician, as well as the innocuous companies you rely on to meet your day-to-day needs, use PR. Mahatma Gandhi, Martin Luther King and Nelson Mandela were all brilliant at public relations: Mandela still is. So, in their own ways, were Hitler, Stalin and Saddam Hussein. Public relations is a strangely contradictory business. The authors explain some of those contradictions.

This book is essential reading not just for journalists, students and PR practitioners - whether they work in business, government or for NGOs - but for anyone concerned about the ingredients of the media they consume. The authors use a skilful blend of inside knowledge, experience and scholarship to explore this rapidly growing industry and reach new and challenging conclusions about the role PR is destined to play in the 21st century.

Used books: 6 more copies of this item are available

Pr-a Persuasive Industry? : Spin, Public Relations and the Shaping of the Modern Media

Pr-a Persuasive Industry? : Spin, Public Relations and the Shaping of the Modern Media

by Simon Trevor; Goldsworthy Morris

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Palgrave Macmillan

Seller Comments:

A very clean tight unmarked copy, light edge wear to the dust cover.

$32.67

Pr-a Persuasive Industry? : Spin, Public Relations and the Shaping of the Modern Media

Pr-a Persuasive Industry? : Spin, Public Relations and the Shaping of the Modern Media

by Simon Trevor; Goldsworthy Morris

Delivered in 3-5 weeks

Condition:

Format: Hard Cover

Publisher: Palgrave Macmillan

Seller Comments:

Size: 8vo-over 7 3/4"-9 3/4" tall; New copy with no remainder mark. All DJs are archival mylar protected. Selling books since 1980 and online since 1999.

$33.82

PR - A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

PR - A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

by Trevor Morris

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: Palgrave MacMillan

Seller Comments:

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Sewn binding. Cloth over boards. With dust jacket. 204 p.

$34.50

Pr-a Persuasive Industry? : Spin, Public Relations and the Shaping of the Modern Media

Pr-a Persuasive Industry? : Spin, Public Relations and the Shaping of the Modern Media

by Simon Trevor; Goldsworthy Morris

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Palgrave Macmillan

Seller Comments:

0230205844 BRAND NEW NEVER USED IN STOCK 125, 000+ HAPPY CUSTOMERS SHIP EVERY DAY WITH FREE TRACKING NUMBER.

$40.06

PR - A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

PR - A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

by Trevor Morris

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: Palgrave MacMillan

Seller Comments:

Sewn binding. Cloth over boards. With dust jacket. 204 p.

$78.24

Pr-a Persuasive Industry? : Spin, Public Relations and the Shaping of the Modern Media

Pr-a Persuasive Industry? : Spin, Public Relations and the Shaping of the Modern Media

by Simon Trevor; Goldsworthy Morris

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Palgrave Macmillan

Seller Comments:

0230205844 Special order direct from the distributor.

$90.09

Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart