Pr! -a Social History of Spin

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Pr! -a Social History of Spin

by Stuart Ewen

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Availability: Ships within 1 week

Format: Paperback

Publisher: Basic Books

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The following ISBNs are associated with this title:

ISBN - 10: 0465061796

ISBN - 13: 9780465061792

Seller Comments:

Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CDs, etc. We have the best customer service online! BOMB BOOKS-Get Bombed! This is the U.S. student edition as pictured.

From the Publisher

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle," warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude." Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.

Used books: 8 more copies of this item are available

Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: Basic Books

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$11.77

Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: Basic Books

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$14.07

Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: Basic Books

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$15.74

Pr! a Social History of Spin

Pr! a Social History of Spin

by Stuart Ewen

Availability: Ships within 1 week

Condition:

Format: Softcover

Publisher: Basic Books

Seller Comments:

9780465061792. University library markings, but only issued twice and looking crisp and unmarked.; 8.90 X 5.98 X 1.57 inches; 496 pages.

$20.95

Pr! a Social History of Spin

Pr! a Social History of Spin

by Stuart Ewen

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Condition:

Format: Soft cover

Publisher: Basic Books

Seller Comments:

Minor wear.

$24.57

Pr! -a Social History of Spin

Pr! -a Social History of Spin

by Stuart Ewen

Availability: Ships within 1 week

Condition:

Format: PAPERBACK

Publisher: Basic Books

Seller Comments:

0465061796 Special order direct from the distributor.

$26.41

PR!: A Social History of Spin

PR!: A Social History of Spin

by Stuart Ewen

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Format: Trade paperback

Publisher: Basic Books (AZ)

Seller Comments:

Trade paperback (US). Glued binding. 496 p. Contains: Illustrations.

$26.83

Pr!

Pr!

by Stuart Ewen

Availability: Ships within 1 week

Condition:

Format: PAPERBACK

Publisher: Perseus Books Group

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$38.29

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