Pr Strategy and Application: Managing Influence

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Pr Strategy and Application: Managing Influence

by W. Timothy Coombs

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Publisher: Wiley-Blackwell

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The following ISBNs are associated with this title:

ISBN - 10: 1405144084

ISBN - 13: 9781405144087

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From the Publisher

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. 
  • Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association
  • Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR

  • Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships

  • Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders

  • Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships

  • Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers

 

Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs

Used books: 9 more copies of this item are available

Pr Strategy and Application: Managing Influence

Pr Strategy and Application: Managing Influence

by Sherry J. W. Timothy; Holladay Coombs

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Format: PAPERBACK

Publisher: Wiley-Blackwell

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1405144084 Very Good! May NOT contain supplemental materials such as CD's, info-trac, access codes, etc...May contain bookstore stickers. Satisfaction Guaranteed! Choose Expedited Shipping for fastest delivery! Free USPS Tracking Number.

$50.54

PR Strategy and Application: Managing Influence. by W. Timothy Coombs, Sherry J. Holladay

PR Strategy and Application: Managing Influence. by W. Timothy Coombs, Sherry J. Holladay

by W Timothy Coombs

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Format: Trade paperback

Publisher: Wiley-Blackwell

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Trade paperback (US). Glued binding. 368 p. Audience: General/trade. Brand new, paperback, isbn: 1405144084, receive the book in 2-5 days

$57.10

Pr Strategy and Application

Pr Strategy and Application

by Sherry J. W. Timothy/ Holladay Coombs

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Format: PAPERBACK

Publisher: Wiley-Blackwell

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BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$72.64

PR Strategy and Application: Managing Influence

PR Strategy and Application: Managing Influence

by W Timothy Coombs

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Format: Trade paperback

Publisher: Wiley-Blackwell

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Trade paperback (US). Glued binding. 358 p. Contains: Illustrations, black & white, Figures.

$75.50

Pr Strategy and Application

Pr Strategy and Application

by W. Timothy Coombs

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Format: Softcover

Publisher: Wiley

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Satisfaction Guaranteed.

$87.41

Pr Strategy and Application Managing Influence

Pr Strategy and Application Managing Influence

by W. Timothy Coombs

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Format:

Publisher: Wiley-Blackwell

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New US/Original Edition Book, Will ship Quickly.

$108.01

Pr Strategy and Application: Managing Influence

Pr Strategy and Application: Managing Influence

by Sherry J. W. Timothy; Holladay Coombs

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Format: PAPERBACK

Publisher: Wiley-Blackwell

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1405144084 New Book. Please allow 4-14 business days to arrive.

$118.26

Pr Strategy and Application: Managing Influence

Pr Strategy and Application: Managing Influence

by Sherry J. W. Timothy; Holladay Coombs

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Format: PAPERBACK

Publisher: Wiley-Blackwell

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1405144084 Brand-New, Unread Copy in Perfect Condition. To keep the condition perfect, we ship FedEx (r'cd within 1-5 business days after shipping in most cases)

$126.84

Pr Strategy and Application Managing Influence

Pr Strategy and Application Managing Influence

by W. Timothy Coombs

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Format: Softcover

Publisher: Wiley-Blackwell

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Brand New INTERNATIONAL EDITION, 4-6 days shipping! Different ISBN/Cover with same Contents as US EDITION. THIS IS NOT A US EDITION BOOK. ACCESS CODES, DVD/CD MAY NOT BE INCLUDED!

$193.34

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