Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities.
From the Publisher
Project Marketing: Beyond Competitive Bidding is the first English
language book that focuses specifically on this important, emerging
subject. Project marketing relates to the various marketing
activities that take place prior to winning a contract. It deals
with marketing of large and complex projects such as the
construction of buildings and power stations.
* The authors are all leading international figures in the field of
project marketing. Bernard Cova is co-founder and leader of The
European Network on Project Marketing and System Selling.
* The book provides models and methods that are necessary to
develop a constructive approach to project marketing.
* It contains more than 20 short cases drawn from a wide variety of
industries e.g. aerospace, construction, engineering, transport and
energy. The cases are truly international with examples from
Europe, Asia, USA and Africa.
Project Marketing: Beyond Competitive Bidding can be used a
textbook for MBA and other masters-level courses in project
marketing and project management. It will also be highly relevant
for practitioners and participants in executive and in-company