Project Marketing: Beyond Competitive Bidding

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Project Marketing: Beyond Competitive Bidding

by Bernard Cova

Used & Rare price

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Publisher: John Wiley & Sons

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The following ISBNs are associated with this title:

ISBN - 10: 0471486647

ISBN - 13: 9780471486640

Seller Comments:

Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities.

From the Publisher

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
FEATURES
* The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling.
* The book provides models and methods that are necessary to develop a constructive approach to project marketing.
* It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa.
Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.

Used books: 3 more copies of this item are available

Project Marketing

Project Marketing

by Bernard Cova

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Condition:

Format: Softcover

Publisher: Wiley

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Satisfaction Guaranteed.

$43.31

Project Marketing: Beyond Competitive Bidding

Project Marketing: Beyond Competitive Bidding

by Professor Pervez N Ghauri

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Format: Trade paperback

Publisher: John Wiley & Sons

Seller Comments:

Trade paperback (US). Glued binding. 236 p. Contains: Illustrations.

$85.12

Project Marketing: Beyond Competitive Bidding

Project Marketing: Beyond Competitive Bidding

by Professor Pervez N Ghauri

Availability: Ships within 1 week

Condition:

Format:

Publisher: John Wiley & Sons

Seller Comments:

TEXT ONLY. NO ACCESS CODE. Used texts with varying degrees of highlighting and wear. Email for details. Could be a former library book.

$108.36

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