Psycholinguistic Phenomena in Marketing Communications

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Psycholinguistic Phenomena in Marketing Communications

by Tina M. Lowrey

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Availability: Ships within 1 week

Format: Trade paperback

Publisher: Psychology Press

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The following ISBNs are associated with this title:

ISBN - 10: 0415651131

ISBN - 13: 9780415651134

Seller Comments:

Trade paperback (US). Glued binding. 312 p.

From the Publisher

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior.Psycholinguistic Phenomena in Marketing Communicationsis the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
 
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation.Psycholinguistic Phenomena in Marketing Communicationsis intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

Used books: 2 more copies of this item are available

Psycholinguistic Phenomena in Marketing Communications. Psychology Press. 2013

Psycholinguistic Phenomena in Marketing Communications. Psychology Press. 2013

by Tina M.. Lowrey

Availability: Ships within 1 week

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Format: Paperback

Publisher: Psychology Press

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This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 15 working days.

$72.17

Psycholinguistic Phenomena in Marketing Communications

Psycholinguistic Phenomena in Marketing Communications

Availability: Ships within 1 week

Condition:

Format:

Publisher: Psychology Press

Seller Comments:

2013. Reprint. Paperback......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$74.41

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