Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communication)

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Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communication)

by William N. Elwood

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The following ISBNs are associated with this title:

ISBN - 10: 0275949710

ISBN - 13: 9780275949716

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Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!

From the Publisher

Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil''s "Observations" campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.

Used books: 1 more copy of this item is available

Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence

Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence

by William N Elwood

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Praeger

Seller Comments:

Sewn binding. Cloth over boards. 352 p. Journal of Interdisciplinary History Readers.

$163.42

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