Availability: Ships within 1 week
Publisher: McGraw-Hill Humanities/Social Sc
The following ISBNs are associated with this title:
ISBN - 10: 007301799X
ISBN - 13: 9780073017990
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From the Publisher
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.