Publicity & Media Relations Checklists

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Publicity & Media Relations Checklists

by David Yale

Used & Rare price

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Availability: Ships within 1 week

Format: Trade paperback

Publisher: McGraw-Hill

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 0844232181

ISBN - 13: 9780844232188

Seller Comments:

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Trade paperback (US). Glued binding. 200 p.

From the Publisher

This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you''ll need right at your fingertips. Checklists are cross referenced so you can be sure you''re covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His clients have included AT&T, Chase Manhattan Bank, and Canon Computers. Yale is currently Marketing and Creative Director for a large direct marketer of computers, software, and peripherals. "Publicity & Media Relations Checklists leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed checklists to help the reader implement and track . . . an effective publicity program. This book represents an innovative way to methodically garner local or national publicity. It is an excellent resource." -- Marcia Layton Layton & Co. Business Plan Writing "Publicity & Media Relations Checklists'' interactive approach takes the misery out of learning the essentials of PR. What a valuable tool!" -- Brenda Christensen PR Director Elan Software

Used books: 4 more copies of this item are available

Publicity & Media Relations Checklists

Publicity & Media Relations Checklists

by David R. Yale

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: McGraw-Hill Contemporary

Seller Comments:

This book is in good condition. All pages are intact, there are no tears to the book and the book is nice and clean. The pages might be slightly dog eared through previous use and textbooks might have a small amount of highlighting but nothing which will obstruct getting the maximum out of the book. Customers are protected by 100% refund guarantee if they are not happy.

$17.81

Publicity & Media Relations Checklists

Publicity & Media Relations Checklists

by David Yale

Availability: Ships within 1 week

Condition:

Format: Trade paperback

Publisher: McGraw-Hill

Seller Comments:

Trade paperback (US). Glued binding. 200 p.

$35.32

Publicity & Media Relations Checklists

Publicity & Media Relations Checklists

by David Yale

Availability: Ships within 1 week

Condition:

Format: PAPERBACK

Publisher: McGraw-Hill

Seller Comments:

0844232181 Special order direct from the distributor.

$36.38

Publicity & Media Relations Checklists

Publicity & Media Relations Checklists

by David R. Yale

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: McGraw-Hill

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$47.70

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