The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Trade paperback (US). Glued binding. 200 p.
From the Publisher
This concise, easy-to-use compendium of publicity and media
relations checklists is an essential tool for newcomers and
veterans alike. Every major aspect of the field is covered in a
user-friendly format that will be as useful for your first media
contact as for your thousandth. From getting started, to creating
materials, to withstanding public and legal scrutiny, the
checklists put all the tools you''ll need right at your fingertips.
Checklists are cross referenced so you can be sure you''re covering
all the bases, from the first step to the final step. An invaluable
reference and guide for every publicity, public relations, and
media professionals, this is a book to buy in twos: one to keep at
hand for quick reference, and one to take apart, photocopy, make
notes, and use with every publicity effort you launch.
About the Author David R. Yale is a publicity and
media relations professional who has taught more than 200 courses
and seminars on promotion and publicity. His clients have included
AT&T, Chase Manhattan Bank, and Canon Computers. Yale is
currently Marketing and Creative Director for a large direct
marketer of computers, software, and peripherals. "Publicity
& Media Relations Checklists leads the reader through the
crucial process of publicity planning and prioritizing before
making contact with the media and provides well-developed
checklists to help the reader implement and track . . . an
effective publicity program. This book represents an innovative way
to methodically garner local or national publicity. It is an
excellent resource." -- Marcia Layton Layton & Co. Business
Plan Writing "Publicity & Media Relations Checklists''
interactive approach takes the misery out of learning the
essentials of PR. What a valuable tool!" -- Brenda Christensen PR
Director Elan Software