Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

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Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

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Publisher: Portfolio Hardcover

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The following ISBNs are associated with this title:

ISBN - 10: 1591843170

ISBN - 13: 9781591843177

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: Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

From the Publisher

You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don''t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? 

Face it, the checklist of tired ''P''s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren''t working anymore. There''s an exceptionally important ''P'' that has to be added to the list. It''s Purple Cow. 

Cows, after you''ve seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won''t forget a Purple Cow. And it''s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It''s built right in, or it''s not there. Period. 

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for marketers who want to help create products that are worth marketing in the first place.

Used books: 7 more copies of this item are available

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Publisher's Return-may have a remainder mark. Multiple copies are available.

$13.11

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$15.74

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

1591843170 ALL ORDERS SHIP WITHIN 24 HOURS. Tracking is always included. This hardcover book is in Like New condition. Buy with confidence over 10, 000 happy customers. All shipping materials 100% recyclable. REUSE-RECYCLE-REBOOK.

$17.94

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

1591843170 This is a used item.

$21.48

Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Portfolio

Seller Comments:

100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Glued binding. Paper over boards. With dust jacket. 210 p. Contains: Illustrations, black & white, Line drawings, black & white.

$22.94

Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Portfolio

Seller Comments:

100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Glued binding. Paper over boards. With dust jacket. 210 p. Contains: Illustrations, black & white, Line drawings, black & white.

$22.94

Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

Availability: Ships within 1 week

Condition:

Format: Hard cover

Publisher: Portfolio

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 210 p. Contains: Illustrations, black & white, Line drawings, black & white.

$23.07

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