Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

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Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

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The following ISBNs are associated with this title:

ISBN - 10: 1591843170

ISBN - 13: 9781591843177

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From the Publisher

You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don''t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? 

Face it, the checklist of tired ''P''s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren''t working anymore. There''s an exceptionally important ''P'' that has to be added to the list. It''s Purple Cow. 

Cows, after you''ve seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won''t forget a Purple Cow. And it''s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It''s built right in, or it''s not there. Period. 

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for marketers who want to help create products that are worth marketing in the first place.

Used books: 15 more copies of this item are available

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

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With pride from Motor City. All books guaranteed. Best Service, Best Prices.

$15.04

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$15.09

Purple Cow: Transform Your Business

Purple Cow: Transform Your Business

by Seth Godin

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Format: Hb

Publisher: Portfolio

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210pp. QWear and denting boards, DJ: wear extremities.

$15.34

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Delivered in 3-5 weeks

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Format: Hardcover

Publisher: Portfolio Hardcover

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Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. With pride from Motor City. All books guaranteed. Best Service, Best Prices.

$16.02

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$16.49

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

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U.S. edition text: may have highlighting, stickers, other marks.

$17.26

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

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1591843170 In a Good jacket, clean and unmarked.

$17.29

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$17.64

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cd-rom or access codes. Customer service is our top priority!

$17.64

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

Seller Comments:

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

$17.64

Purple Cow

Purple Cow

by Godin

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Publisher: PENG USA

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Ships same day or next business day! Expedited shipping available. Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.

$22.19

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

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Good Customer Service. Will Package Well.

$24.18

Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

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Format: Hard cover

Publisher: Portfolio

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Glued binding. Paper over boards. With dust jacket. 210 p. Contains: Illustrations, black & white, Line drawings, black & white.

$27.48

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

Purple Cow, New Edition: Transform Your Business By Being Remarkable--Includes New Bonus Chapter

by Seth Godin

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Portfolio Hardcover

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1591843170 Special order direct from the distributor.

$29.98

Purple Cow

Purple Cow

by Seth Godin

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Format: Hardcover

Publisher: Portfolio

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BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$38.75

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