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From the Publisher
Intended to be an evaluative survey of bibliographical material on the history and development of radio and radio programming in America, this guide identifies and discusses more than 500 written sources relating to radio music, drama, comedy and variety, news, sports and more. An introductory chapter thoroughly analyzes the historical development of the medium--from its inception during the "pioneer" era, to the network era (radio''s "Golden Age"), to the decline of radio in the 1950s, and finally to the radio renaissance--based largely, on "narrowcasting"--that began in the 1960s and continues to the present. Greenfield also examines the formation of the FCC, focuses on radio''s losing battle with television--the main reason for its decline beginning in 1949--and provides a cogent analysis of the creative thinking underlying not only the concept of today''s narrowcasting, but of the current ascendency of the local station as well. Also addresses are the Press/Radio war of the 1930s, the rise of radio drama, and the enormous influence of rock and roll music on the evolution of radio programming after World War II. A chapter is devoted to networks and station histories and another to issues such as women in radio, advertising, religious broadcasting, and armed forces radio. A list of selected archival collections, radio organizations and associations, and an index complete the volume. Primarily designed for students, scholars, and researchers in the fields of broadcasting and popular culture, this reference deserves a place in university libraries but also has a wealth of information of interest to radio and television professionals. And, because its resources include popular and fanmaterials as well as standard academic and professional publications, Radio: A Reference Guide provides an insightful overview for any informed generalist with an interest in this important facet of American popular culture.