Radio: a Reference Guide (American Popular Culture)

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Radio: a Reference Guide (American Popular Culture)

by Thomas A. Greenfield

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Publisher: Greenwood Press

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The following ISBNs are associated with this title:

ISBN - 10: 0313222762

ISBN - 13: 9780313222764

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Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!

From the Publisher

Intended to be an evaluative survey of bibliographical material on the history and development of radio and radio programming in America, this guide identifies and discusses more than 500 written sources relating to radio music, drama, comedy and variety, news, sports and more. An introductory chapter thoroughly analyzes the historical development of the medium--from its inception during the "pioneer" era, to the network era (radio''s "Golden Age"), to the decline of radio in the 1950s, and finally to the radio renaissance--based largely, on "narrowcasting"--that began in the 1960s and continues to the present. Greenfield also examines the formation of the FCC, focuses on radio''s losing battle with television--the main reason for its decline beginning in 1949--and provides a cogent analysis of the creative thinking underlying not only the concept of today''s narrowcasting, but of the current ascendency of the local station as well. Also addresses are the Press/Radio war of the 1930s, the rise of radio drama, and the enormous influence of rock and roll music on the evolution of radio programming after World War II. A chapter is devoted to networks and station histories and another to issues such as women in radio, advertising, religious broadcasting, and armed forces radio. A list of selected archival collections, radio organizations and associations, and an index complete the volume. Primarily designed for students, scholars, and researchers in the fields of broadcasting and popular culture, this reference deserves a place in university libraries but also has a wealth of information of interest to radio and television professionals. And, because its resources include popular and fanmaterials as well as standard academic and professional publications, Radio: A Reference Guide provides an insightful overview for any informed generalist with an interest in this important facet of American popular culture.

Used books: 7 more copies of this item are available

Radio: a Reference Guide (American Popular Culture)

Radio: a Reference Guide (American Popular Culture)

by Thomas Allen Greenfield

Availability: Ships within 1 week

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Publisher: Greenwood Press

Seller Comments:

Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!

$6.99

Radio: a Reference Guide (American Popular Culture)

Radio: a Reference Guide (American Popular Culture)

by Thomas A. Greenfield

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Format: Hardcover

Publisher: Greenwood

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Ex-library book in good condition with typical stamps and markings. Pages are clean and the binding is tight. *NOTE* Stock photo may not represent the actual book for sale.

$15.46

Radio: a Reference Guide (American Popular Culture)

Radio: a Reference Guide (American Popular Culture)

by Thomas Allen Greenfield

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Format: Hardcover

Publisher: Greenwood Press

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Ex-library. Unmarked text. The purpose of this work is to provide scholars and students of popular culture with an evaluative survey of research materials about radio. Includes a historical overview, radio drama, radio news, radio sports, women in radio, radio advertising, armed forces radion, etc. Index. 172pp.

$17.96

Radio: a Reference Guide (Hb)

Radio: a Reference Guide (Hb)

by Thomas Allen Greenfield

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Format: Hardcover

Publisher: GREENWOOD

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313222762. Brand New;

$25.91

Radio: a Reference Guide (American Popular Culture)

Radio: a Reference Guide (American Popular Culture)

by Thomas A. Greenfield

Availability: Ships within 1 week

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Format: Hardcover

Publisher: Greenwood

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Expedited shipping is available for this item!

$28.98

Radio: a Reference Guide (American Popular Culture)

Radio: a Reference Guide (American Popular Culture)

by Thomas A. Greenfield

Availability: Ships within 1 week

Condition:

Format: Hardcover

Publisher: Greenwood

Seller Comments:

Expedited shipping is available for this item!

$41.66

Radio: A Reference Guide

Radio: A Reference Guide

by Thomas A Greenfield

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Format: Hard cover

Publisher: Greenwood

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Sewn binding. Cloth over boards. 185 p. American Popular Culture.

$103.95

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