Services Marketing Management, 3e

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Services Marketing Management, 3e

by Peter Mudie

Used & Rare price

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Publisher: Butterworth-Heinemann

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The following ISBNs are associated with this title:

ISBN - 10: 0750666749

ISBN - 13: 9780750666749

Seller Comments:

New softcover International Edition. Same contents as US edition. It is legal to use International editions. We Ship to PO BOX Address also. EXPEDITED shipping option available for certian weight packets only.

From the Publisher

Services Marketing Managementbuilds on the success of the previous editions, formally entitled ''The Management and Marketing of Services'', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.

This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity.

Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world.

A web based lecturer resource accompanies the text.

Used books: 4 more copies of this item are available

Services Marketing Management

Services Marketing Management

by Peter Mudie Angela Pirrie

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Condition:

Format: Paperback

Publisher: Routledge

Seller Comments:

Ex-Library Book. Has usual library markings & stamps inside.

$60.52

Services Marketing Management

Services Marketing Management

by Peter Mudie

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Condition:

Format: Trade paperback

Publisher: Butterworth-Heinemann

Seller Comments:

Trade paperback (US). Glued binding. 267 p. Contains: Illustrations.

$76.03

Services Marketing Management. Routledge. 2006

Services Marketing Management. Routledge. 2006

by Angela Peter; Pirrie Mudie

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Condition:

Format: Paperback

Publisher: Routledge

Seller Comments:

This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 15 working days.

$83.98

Services Marketing Management

Services Marketing Management

by Angela Peter; Pirrie Mudie

Availability: Ships within 1 week

Condition:

Format:

Publisher: Butterworth-Heinemann

Seller Comments:

2006. 3rd Edition. Paperback......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$90.12

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