Services Marketing Management, 3rd Edition

Cover may not be exactly as depicted

Services Marketing Management, 3rd Edition

by Peter Mudie

Used & Rare price


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Delivered in 3-5 weeks

Format: Softcover

Publisher: Butterworth-Heinemann


The following ISBNs are associated with this title:

ISBN - 10: 0750666749

ISBN - 13: 9780750666749

Seller Comments:

Brand New INTERNATIONAL EDITION, 5-8 days shipping! Different ISBN/Cover with same Contents as US EDITION. THIS IS NOT A US EDITION BOOK.

From the Publisher

Services Marketing Managementbuilds on the success of the previous editions, formally entitled ''The Management and Marketing of Services'', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.

This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity.

Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world.

A web based lecturer resource accompanies the text.

Used books: 1 more copy of this item is available

Services Marketing Management. Routledge. 2006

Services Marketing Management. Routledge. 2006

by Angela Peter; Pirrie Mudie

Delivered in 3-5 weeks


Format: Paperback

Publisher: Routledge

Seller Comments:

This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 15 working days.


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