Social Media and Public Relations: Eight New Practices for the Pr Professional

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Social Media and Public Relations: Eight New Practices for the Pr Professional

by Deirdre K. Breakenridge

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Publisher: Pearson FT Press

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ISBN - 10: 0132983214

ISBN - 13: 9780132983211

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From the Publisher

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today's more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization's go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers' conversations, and apply what you're learning… build communications crisis plans you can implement at a moment's notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice "reputation management on steroids"… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

Used books: 10 more copies of this item are available

Social Media and Public Relations: Eight New Practices for the PR Professional

Social Media and Public Relations: Eight New Practices for the PR Professional

by Deirdre Breakenridge

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Publisher: Financial TImes Prentice Hall

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100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. 176 p. Illustrations. Intended for professional and scholarly audience.

$23.81

Social Media and Public Relations: Eight New Practices for the PR Professional

Social Media and Public Relations: Eight New Practices for the PR Professional

by Deirdre Breakenridge

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Format: Paperback

Publisher: Financial TImes Prentice Hall

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100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. 176 p. Illustrations. Intended for professional and scholarly audience.

$23.81

Social Media and Public Relations: Eight New Practices for the Pr Professional

Social Media and Public Relations: Eight New Practices for the Pr Professional

by Deirdre K. Breakenridge

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May NOT include supplemental materials such as CDs and access codes. May include some highlighting or writing.

$24.97

Social Media and Public Relations: Eight New Practices for the PR Professional

Social Media and Public Relations: Eight New Practices for the PR Professional

by Deirdre Breakenridge

Availability: Ships within 1 week

Condition:

Format: Paperback

Publisher: Financial TImes Prentice Hall

Seller Comments:

176 p. Illustrations. Intended for professional and scholarly audience.

$30.02

Social Media and Public Relations: Eight New Practices for the Pr Professional

Social Media and Public Relations: Eight New Practices for the Pr Professional

by Deirdre K. Breakenridge

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Publisher: Pearson FT Press

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0132983214 Special order direct from the distributor.

$33.06

Social Media and Public Relations: Eight New Practices for the PR Professional

Social Media and Public Relations: Eight New Practices for the PR Professional

by Deirdre Breakenridge

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Condition:

Format: Paperback

Publisher: Financial TImes Prentice Hall

Seller Comments:

176 p. Illustrations. Intended for professional and scholarly audience.

$38.50

Social Media and Public Relations: Eight New Practices for the PR Professional

Social Media and Public Relations: Eight New Practices for the PR Professional

by Deirdre Breakenridge

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Format: Paperback

Publisher: Financial TImes Prentice Hall

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176 p. Illustrations. Intended for professional and scholarly audience.

$38.62

Social Media and Public Relations

Social Media and Public Relations

by David Deirdre K. / Armano Breakenridge

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Publisher: Financial Times/ Prentice Hall

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BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$41.23

Social Media and Public Relations: Eight New Practices for the Pr Professional

Social Media and Public Relations: Eight New Practices for the Pr Professional

by Deirdre K. Breakenridge

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Format: Paperback

Publisher: Financial Times/ Prentice Hall

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BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$42.56

Social Media and Public Relations

Social Media and Public Relations

by Deirdre Breakenridge

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Publisher: Financial TImes Prentice Hall

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2012. 1st Edition. Paperback......We ship daily from our warehouse. Over 350, 000 customers served online! Our feedback reflects our service....'Quick delivery and book was exactly as described', 'Great service-thank you! '

$44.75

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