Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

by Joanne Scheff Bernstein

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Delivered in 3-5 weeks

Format: 6

Publisher: Palgrave MacMillan

Condition:

The following ISBNs are associated with this title:

ISBN - 10: 1137282932

ISBN - 13: 9781137282934

Seller Comments:

US Edition Brand New books, Ship via USPS with Delivery confirmation, No APO/FPO addresses.

From the Publisher

If you are a performing arts manager, marketer, educator, student, board member, or consultant, you will find this book indispensable. Standing Room Only is a comprehensive, newly revised, and up-to-date sourcebook of marketing strategies and techniques for theater, music, dance, and opera organizations. It presents the ideas and information you need to attract and engage current and potential customers effectively and efficiently today and into the future. This book combines proven marketing wisdom with viable new ideas and approaches that will help arts organizations improve their practices and impact and realize their artistic missions.

In Standing Room Only, Joanne Scheff Bernstein guides readers to understand performing arts audiences, provide excellent customer service, conduct market research, comprehend the complexities of pricing strategies, and engage audiences. Bernstein discusses ways to develop loyalty while subscriptions are declining, people want to choose exactly which performances to attend, and competition for leisure time activities is on the rise. In this era of changing customer values and a highly dynamic business environment, Bernstein offers strategies for long-range marketing planning and advises readers how to leverage the Internet, email, and social media as powerful marketing tools.

Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small world-wide—strategies that will ensure that the performing arts will prosper in today''s rapidly changing social, economic, digital, and demographic climate.

Used books: 5 more copies of this item are available

Standing Room Only

Standing Room Only

by Joanne Scheff Bernstein

Delivered in 3-5 weeks

Condition:

Format: Hardcover

Publisher: Palgrave Macmillan

Seller Comments:

Next working day dispatch from the UK (Mon-Fri). Please contact us with any queries.

$52.66

Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

by Joanne Scheff Bernstein

Delivered in 3-5 weeks

Condition:

Format: Hard cover

Publisher: Palgrave MacMillan

Seller Comments:

Glued binding. Paper over boards. With dust jacket. 408 p. Contains: Tables, black & white.

$70.47

Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

by Joanne Scheff Bernstein

Delivered in 3-5 weeks

Condition:

Format:

Publisher: Palgrave MacMillan

Seller Comments:

2014. Second Edition, Revised. Hardcover......We ship daily from our warehouse.

$86.44

Standing Room Only

Standing Room Only

by Joanne Bernstein

Delivered in 3-5 weeks

Condition:

Format: Hardback

Publisher: Palgrave Macmillan

Seller Comments:

432pp., Hardback, This listing is a new book, a title currently in-print which we order directly and immediately from the publisher.

$88.98

Standing Room Only

Standing Room Only

by Joanne Scheff Bernstein

Delivered in 3-5 weeks

Condition:

Format: HARDCOVER

Publisher: Palgrave Macmillan

Seller Comments:

BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days.

$93.56

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